1950's Hazel Bishop '77' lipstick
Shotlist & Visual Analysis
00:00:17.351 — The still from the 16mm footage features a vintage advertisement for Hazel Bishop's 77 lipstick from the 1950s. The image likely depicts a printed promotional piece showcasing the product, highlighting its design and features, with text and graphics characteristic of the era's advertising style. The aesthetic reflects mid-20th century marketing techniques, appealing to consumers with a focus on beauty and cosmetics.
Film Transcript / Subtitles
Today, all over America, one woman tells another, listen.
But Marge, my lips were just as rough and chapped as yours.
Well, do what I did.
Get Hazel Bishop's new 77 lipstick.
It's fabulous.
Hazel Bishop 77.
This amazing new kind of lipstick soothes, heals, and beautifies
rough, chapped, sensitive lips.
You'll love the creamy way Hazel Bishop 77 glides on.
Keeps your lips feeling soft, smooth, comfortable.
And when a cold dries your lips, 77 is a real blessing.
Change over to Hazel Bishop 77.
The only lipstick that even in coldest weather soothes and heals as it beautifies.
Remember, only Hazel Bishop 77 lipstick heals as it beautifies.
Heals as it beautifies.