1970's Zenith Radios commercial

Shotlist & Visual Analysis

This 16mm still from a 1970s Zenith Radios commercial features a close-up of a radio map display, highlighting various locations across the U.S. and Pacific islands. The visual emphasizes the radio's capability to connect listeners to diverse geographic areas, aligning with the tagline, 'The quality goes in before the name goes on.' The retro aesthetic is typical of the era, blending technology and allure.   Follow us on Twitter @FromFilm.

00:00:10.010 — This 16mm still from a 1970s Zenith Radios commercial features a close-up of a radio map display, highlighting various locations across the U.S. and Pacific islands. The visual emphasizes the radio's capability to connect listeners to diverse geographic areas, aligning with the tagline, 'The quality goes in before the name goes on.' The retro aesthetic is typical of the era, blending technology and allure. Follow us on Twitter @FromFilm.

This still from a 1970s commercial for Zenith Radios showcases a map highlighting various cities across North America, Central America, and parts of South America. The phrase 'The quality goes in before the name goes on' emphasizes the brand's commitment to quality and craftsmanship. The vintage aesthetic of the 16mm print adds to the nostalgic charm of the era.   Follow us on Twitter @FromFilm.

00:00:13.146 — This still from a 1970s commercial for Zenith Radios showcases a map highlighting various cities across North America, Central America, and parts of South America. The phrase 'The quality goes in before the name goes on' emphasizes the brand's commitment to quality and craftsmanship. The vintage aesthetic of the 16mm print adds to the nostalgic charm of the era. Follow us on Twitter @FromFilm.

Film Transcript / Subtitles

Introducing the Uncommon Radio for the Uncommon Man, Zenith's 11-band Transoceanic, powered to tune in the world with nine international shortwave weather and marine bands, plus standard AM and FM. At Zenith, the quality goes in before the name goes on.