1974 Census of Agriculture PSA

Format: 16mm

Archive ID: 0688

Notes: [VO] 'Farming counts - and farms are being counted. Early this year, a form for the 1974 Census of Agriculture went to every farm and ranch in America. Results of this census will be used by everybody concerned with agriculture. Farm co-ops and organization's marketing people, government policy makers, manufacturers of farm equipment and supplies. And you if you are a farmer. Wise farm planning depends on good information. Farming does count. Every farmer's report form counts... not until we get it. If you're one of the farmers who hasn't yet returned the form, we need your help. Remember, the information you give is confidential. Nothing about your farm can be revealed at any one. Your 1974 census form - please fill it out and mail it today. ' [From Wikipedia] The Census of Agriculture is a census conducted every five years by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) that provides the only source of uniform, comprehensive agricultural data for every county in the United States. The census is a complete count of U.S. farms and ranches and the people who operate them. The Census looks at land use and ownership, operator characteristics, production practices, income and expenditures and many other areas. This picture, when compared to earlier censuses, helps to measure trends and new developments in the agricultural sector of our nation’s economy. Title 7 of the United States Code requires all those who receive a census report form to respond – even if they did not operate a farm or ranch during the census year. The same law protects the confidentiality of all census respondents. NASS uses the information only for statistical purposes and publishes data only in tabulated totals. The report cannot be used for purposes of taxation, investigation or regulation. The privacy of individual census records is also protected from disclosure through the Freedom of Information Act. For census purposes, a farm is defined as a place from which $1,000 or more of agricultural products were produced and sold, or normally would have been sold, during the census year. This farm definition has changed nine times throughout history and the current definition has been in effect since 1974. From a 16mm print - from the West Virginia cache

Tags: #16mm #archival

Request Footage Info

Shotlist & Visual Analysis

The still from the '1974 Census of Agriculture PSA' features a mailbox adorned with a rooster weathervane on top. The scene is dimly lit, creating a sense of anticipation as the mailbox holds a form related to the Census of Agriculture. This visual emphasizes the importance of collecting agricultural data, which will be instrumental for various stakeholders in the farming community.

00:00:00.000 — The still from the '1974 Census of Agriculture PSA' features a mailbox adorned with a rooster weathervane on top. The scene is dimly lit, creating a sense of anticipation as the mailbox holds a form related to the Census of Agriculture. This visual emphasizes the importance of collecting agricultural data, which will be instrumental for various stakeholders in the farming community.

The still from the '1974 Census of Agriculture PSA' showcases bold text that reads 'COUNCIL OF FARMERS' against a vibrant, reddish background. The design appears to feature a sunburst or radiating effect, symbolizing growth and outreach. This visual emphasizes the importance of collaboration among farmers and the agricultural community in relation to the census. The context highlights the significance of the census for farmers, organizations, and policymakers alike.

00:00:13.146 — The still from the '1974 Census of Agriculture PSA' showcases bold text that reads 'COUNCIL OF FARMERS' against a vibrant, reddish background. The design appears to feature a sunburst or radiating effect, symbolizing growth and outreach. This visual emphasizes the importance of collaboration among farmers and the agricultural community in relation to the census. The context highlights the significance of the census for farmers, organizations, and policymakers alike.

The still features a cartoonish rooster holding a piece of paper, which appears to be a form related to the 1974 Census of Agriculture. The background is a solid black, emphasizing the colorful character and the document. The image likely aims to convey the importance of agricultural data collection, highlighting the role of farms and ranches in the census process. The voiceover provides context about its significance for various stakeholders in agriculture.

00:00:55.055 — The still features a cartoonish rooster holding a piece of paper, which appears to be a form related to the 1974 Census of Agriculture. The background is a solid black, emphasizing the colorful character and the document. The image likely aims to convey the importance of agricultural data collection, highlighting the role of farms and ranches in the census process. The voiceover provides context about its significance for various stakeholders in agriculture.

Film Transcript / Subtitles

Farming counts and farms are being counted. Early this year a form for the 1974 census of agriculture went to every farm and ranch in America. Results of this census will be used by everybody concerned with agriculture. Farm co-ops and organizations, marketing people, government policymakers, manufacturers of farm equipment and supplies, and you if you're a farmer. Wise farm planning depends on good information. Farming does count and every farmer's report form counts, but not until we get it. If you're one of the farmers who hasn't yet returned the form, we need your help. Remember, the information you give is confidential. Nothing about your farm can be revealed to anyone. Your 1974 Farm census form. Please fill it out and mail it today.