A matter of life and breath - PSA from the 60's/70's - James Noble from Benson as 'Sad Commuter'

Format: 16mm

Archive ID: 0484

Notes: A matter of life and breath - PSA from the 60's/70's - James Noble from Benson as 'Sad Commuter' National tuberculosis and respiratory disease assocation - pre American Lung Association so before 1973 when the name changed. ffn037-sad-commuter-2

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still features a somber male figure, identified as the 'Sad Commuter,' wearing a hat and a subdued expression. The color palette has a faded, vintage quality typical of 60s/70s PSAs. This imagery likely conveys the grueling realities of commuting, relating to the campaign by the National Tuberculosis and Respiratory Disease Association before its rebranding in 1973. James Noble's portrayal suggests a reflection on health challenges, emphasizing the emotional weight of respiratory disease awareness during that era.

00:00:00.000 — The still features a somber male figure, identified as the 'Sad Commuter,' wearing a hat and a subdued expression. The color palette has a faded, vintage quality typical of 60s/70s PSAs. This imagery likely conveys the grueling realities of commuting, relating to the campaign by the National Tuberculosis and Respiratory Disease Association before its rebranding in 1973. James Noble's portrayal suggests a reflection on health challenges, emphasizing the emotional weight of respiratory disease awareness during that era.

The still is from the 1960s/70s PSA 'A Matter of Life and Breath,' featuring James Noble as the 'Sad Commuter.' It highlights the struggles of individuals affected by respiratory diseases, aiming to raise awareness about tuberculosis and respiratory health. The tone is serious, reflecting the emotional impact of these conditions on daily life. The visual style is characteristic of the period, featuring muted colors and straightforward messaging.

00:00:11.812 — The still is from the 1960s/70s PSA 'A Matter of Life and Breath,' featuring James Noble as the 'Sad Commuter.' It highlights the struggles of individuals affected by respiratory diseases, aiming to raise awareness about tuberculosis and respiratory health. The tone is serious, reflecting the emotional impact of these conditions on daily life. The visual style is characteristic of the period, featuring muted colors and straightforward messaging.

The still features James Noble, known for his role in 'Benson,' portrayed as the 'Sad Commuter.' The PSA, from the 60s/70s, emphasizes the importance of addressing tuberculosis and respiratory illnesses, reflecting the National Tuberculosis and Respiratory Disease Association's mission before its name change to the American Lung Association in 1973. The tone is somber, underlining the health challenges faced in that era.

00:00:19.953 — The still features James Noble, known for his role in 'Benson,' portrayed as the 'Sad Commuter.' The PSA, from the 60s/70s, emphasizes the importance of addressing tuberculosis and respiratory illnesses, reflecting the National Tuberculosis and Respiratory Disease Association's mission before its name change to the American Lung Association in 1973. The tone is somber, underlining the health challenges faced in that era.

The still features James Noble portraying the 'Sad Commuter' in a PSA from the 1960s or 70s, aimed at raising awareness about respiratory health. Noble, known for his role in 'Benson,' captures a poignant moment reflecting the struggles and concerns of individuals facing respiratory issues. The overall tone is somber yet to the point, emphasizing the seriousness of respiratory diseases before the renaming of the American Lung Association in 1973. The visual style of the era is evident, with a pastel color palette and a straightforward presentation aimed at conveying a public health message.

00:00:28.829 — The still features James Noble portraying the 'Sad Commuter' in a PSA from the 1960s or 70s, aimed at raising awareness about respiratory health. Noble, known for his role in 'Benson,' captures a poignant moment reflecting the struggles and concerns of individuals facing respiratory issues. The overall tone is somber yet to the point, emphasizing the seriousness of respiratory diseases before the renaming of the American Lung Association in 1973. The visual style of the era is evident, with a pastel color palette and a straightforward presentation aimed at conveying a public health message.

The still from the PSA 'A Matter of Life and Breath' features a group of individuals in a stylized, playful presentation. At the forefront, a woman holds a broom and appears contemplative, representing the 'Sad Commuter' theme. Behind her, three men, including James Noble, are dressed in various outfits, adding to the humorous yet serious tone of the public service announcement. The image is visually striking with a vintage color palette typical of the 60s and 70s, conveying a message about respiratory health in a memorable, engaging way.

00:00:37.704 — The still from the PSA 'A Matter of Life and Breath' features a group of individuals in a stylized, playful presentation. At the forefront, a woman holds a broom and appears contemplative, representing the 'Sad Commuter' theme. Behind her, three men, including James Noble, are dressed in various outfits, adding to the humorous yet serious tone of the public service announcement. The image is visually striking with a vintage color palette typical of the 60s and 70s, conveying a message about respiratory health in a memorable, engaging way.

The still depicts a group of four men in various comedic poses, highlighting a humorous yet poignant theme related to commuting. One man stands on a ladder, possibly depicting an elevated perspective, while the others are seated, immersed in their daily routines. The color palette seems soft and muted, creating an almost dreamlike quality. The context is a public service announcement from the National Tuberculosis and Respiratory Disease Association, aiming to raise awareness about respiratory health. This PSA features James Noble, known for his role as 'Sad Commuter,' capturing the struggles of daily life while subtly linking it to respiratory health issues.

00:00:50.918 — The still depicts a group of four men in various comedic poses, highlighting a humorous yet poignant theme related to commuting. One man stands on a ladder, possibly depicting an elevated perspective, while the others are seated, immersed in their daily routines. The color palette seems soft and muted, creating an almost dreamlike quality. The context is a public service announcement from the National Tuberculosis and Respiratory Disease Association, aiming to raise awareness about respiratory health. This PSA features James Noble, known for his role as 'Sad Commuter,' capturing the struggles of daily life while subtly linking it to respiratory health issues.

The still features the title 'A Matter of Life and Breath' prominently displayed in a bold, somewhat somber font. This public service announcement from the 1960s or 70s, associated with the National Tuberculosis and Respiratory Disease Association, focuses on respiratory health awareness. James Noble, known for his role in 'Benson,' portrays the 'Sad Commuter,' likely highlighting the struggles and concerns related to respiratory diseases. The overall tone suggests serious themes regarding health and the importance of awareness in preventing respiratory issues.

00:00:53.553 — The still features the title 'A Matter of Life and Breath' prominently displayed in a bold, somewhat somber font. This public service announcement from the 1960s or 70s, associated with the National Tuberculosis and Respiratory Disease Association, focuses on respiratory health awareness. James Noble, known for his role in 'Benson,' portrays the 'Sad Commuter,' likely highlighting the struggles and concerns related to respiratory diseases. The overall tone suggests serious themes regarding health and the importance of awareness in preventing respiratory issues.

Film Transcript / Subtitles

Just have a little cough, that's all. Nothing serious. I'll have to cut down on my smoking. Soil, the dirt and soot, that's what's responsible. As soon as the government or somebody does something... I've had this chest cold all winter. I get a couple of them every year. But it's all right. It'll go away. A nasty habit. I've had it ever since I can remember. My father had it too. Just a common cough. A cough that persists or hangs on after the cold is gone could be a symptom of a respiratory disease that shouldn't be excused away. Do the common sense thing for that so-called common cough. See your doctor. It's a matter of life and breath. It's a matter of time. I'll say it again. It's a matter of breath. I'll say it again. I'll say it again. I'll say it again. Go ahead. I'll say it again.