Abbott Laboratories Mental Health PSA - 1970's

Shotlist & Visual Analysis

The still features a solid pink background with the text 'Not For Broadcast' appearing in the upper left corner. The simplicity of the image suggests a focus on mental health awareness, typical of public service announcements from the 1970s. The vibrant color may convey an emotional or psychological theme.

00:00:00.000 — The still features a solid pink background with the text 'Not For Broadcast' appearing in the upper left corner. The simplicity of the image suggests a focus on mental health awareness, typical of public service announcements from the 1970s. The vibrant color may convey an emotional or psychological theme.

The still depicts a young boy in a striped sweater interacting with an unseen adult, likely a caregiver, as they share a moment over a colorful drawing. The setting has a warm, nostalgic feel typical of the 1970s. In the background, a reflective surface suggests an intimate, domestic environment, emphasizing themes of connection and mental well-being. The overall tone is serious, aligning with the PSA's focus on mental health awareness.

00:00:08.275 — The still depicts a young boy in a striped sweater interacting with an unseen adult, likely a caregiver, as they share a moment over a colorful drawing. The setting has a warm, nostalgic feel typical of the 1970s. In the background, a reflective surface suggests an intimate, domestic environment, emphasizing themes of connection and mental well-being. The overall tone is serious, aligning with the PSA's focus on mental health awareness.

The still features text on a black background, specifically 'In16mm.com.' This indicates that it is a promotional or informational image related to the 16mm film format, possibly serving as a part of a collection or archive of films, including the Abbott Laboratories Mental Health PSA from the 1970s. The absence of any visual content focuses attention on the textual message.

00:00:29.997 — The still features text on a black background, specifically 'In16mm.com.' This indicates that it is a promotional or informational image related to the 16mm film format, possibly serving as a part of a collection or archive of films, including the Abbott Laboratories Mental Health PSA from the 1970s. The absence of any visual content focuses attention on the textual message.

Film Transcript / Subtitles

One of every ten persons suffers from mental or emotional disorders serious enough to require professional attention. These are disturbances that linger for days, weeks, or even months and affect overall behavior, feelings, and thoughts. If someone close to you shows signs of mental or emotional illness for an extended period, call your local mental health association. They can direct you to the help that person needs to be somebody again.