Aetna Automobile Safety PSA - 1969? Inattention

Format: 16mm

Archive ID: 0443

Notes: Woman 1: Gee I hope we're not later. Woman 2: No, I don't think so. Woman 1: I'm dying to see the new styles. Woman 2: Oh, you look lovely today. Woman 1: Thank you, dear. Woman 2: This is a beautiful outfit. I saw a lovely dress - in fact I saw three or four dresses. Woman 1: Ooh - tell me about ... describe some. You know how excited I am about since you've seen them. Woman 2: Well, I saw a black dress that you'd love. And it had just one tiny little bow. Woman 1: Oh, it's just what I'm looking for. Woman 2: How about something red.. I think that'd be fun. Woman 1: Oh, no. Red is not my color at all. Woman 2: Oh, come on let's try... Woman 1: You should see me in red - I'm just dreadful. Woman 2: There's a sale today on two. Woman 1: Anything on sale I'm always excited about. Woman 2: (laughs) Woman 1: Oh - look out! Woman 2: Oh! Woman 1: Oh my gosh! Where did he come from. Woman 2: What do we do? Woman 1: Ooh I can't stop in time. (car skids) Cut to shot of a car having hit a bicycle. Voice-over: Driving is a full-time job. A moment of inattention can cost a life. A Public Safety Message from Aetna Life & Casualty ffn017-2

Tags: #16mm #archival

Request Footage Info

Shotlist & Visual Analysis

In this still from the 1969 Aetna Automobile Safety PSA titled 'Inattention,' two women are engaged in a light conversation, likely while waiting for a ride or walking together. The dialogue reflects casual topics such as fashion, hinting at an upcoming event. Woman 1 expresses eagerness to see new styles, and Woman 2 compliments her, suggesting a friendly dynamic. The overall tone is upbeat, contrasting with the serious theme of road safety that the PSA aims to address, emphasizing the dangers of inattention while driving.

00:00:00.000 — In this still from the 1969 Aetna Automobile Safety PSA titled 'Inattention,' two women are engaged in a light conversation, likely while waiting for a ride or walking together. The dialogue reflects casual topics such as fashion, hinting at an upcoming event. Woman 1 expresses eagerness to see new styles, and Woman 2 compliments her, suggesting a friendly dynamic. The overall tone is upbeat, contrasting with the serious theme of road safety that the PSA aims to address, emphasizing the dangers of inattention while driving.

The still from the 1969 Aetna Automobile Safety PSA titled 'Inattention' features two women in a car, with one driving. The interior view shows a classic car dashboard and the driver's hands on the wheel. The women are engaged in a casual conversation about fashion and outfits. The setting appears to be outside, with trees in the background, indicating they are driving. The context suggests a lighthearted moment that contrasts the theme of the PSA, focusing on the dangers of distraction while driving.

00:00:23.323 — The still from the 1969 Aetna Automobile Safety PSA titled 'Inattention' features two women in a car, with one driving. The interior view shows a classic car dashboard and the driver's hands on the wheel. The women are engaged in a casual conversation about fashion and outfits. The setting appears to be outside, with trees in the background, indicating they are driving. The context suggests a lighthearted moment that contrasts the theme of the PSA, focusing on the dangers of distraction while driving.

Film Transcript / Subtitles

Gee, I hope we're not late. No, I don't think so. We're dying to lose time. Oh, you look lovely today. Thank you, dear. This is a beautiful outfit. I saw a lovely dress. In fact, I saw three or four dresses. Oh, tell me about... Describe some. You know how excited I am about today and since you've seen them. Well, I saw a black dress that you'd love and it had just one tiny little bow. Oh, it's just what I'm looking for. How about something red? I think that'd be fun. Oh, no, red is not my color at all. Oh, come on, let's try it. You should see me in red. I'm just dreadful. There's a sale today on Tuesday. If anything that's on sale, I'm always excited about. Look out! Oh, my gosh! What did we do? Oh, I can't stop in time. Driving is a full-time job. A moment of inattention can cost a life. Sorry about this.