AETNA home fire safety PSA - 1960's

Format: 16mm

Archive ID: 0504

Notes: AETNA home fire safety PSA - 1960's Voiceover: This message will take but sixty seconds. During this time we want you to think about the dangers of uncontrolled fire. Did you know thousands of families lost their homes last year because of fire? Some people lost their families. Think about it. Doesn't it want to make you do something about it? Like cleaning out the trash. Getting the wiring and heating checked. Like being careful with fire. How about doing it now. A Public Safety Message from Aetna Life and Casualty. from a 16mm print FFN017-26

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the AETNA home fire safety PSA, produced in the 1960s, likely depicts a dramatic scene highlighting the dangers of fire. The image may show flames and smoke, underscoring the destructive power of uncontrolled fire. In the context of the voiceover, which conveys a serious message about the loss of homes and lives due to fire, the visual aims to evoke concern and prompt viewers to consider fire safety seriously. The overall tone is somber and urgent, stressing the importance of preparedness and prevention.

00:00:31.298 — The still from the AETNA home fire safety PSA, produced in the 1960s, likely depicts a dramatic scene highlighting the dangers of fire. The image may show flames and smoke, underscoring the destructive power of uncontrolled fire. In the context of the voiceover, which conveys a serious message about the loss of homes and lives due to fire, the visual aims to evoke concern and prompt viewers to consider fire safety seriously. The overall tone is somber and urgent, stressing the importance of preparedness and prevention.

Film Transcript / Subtitles

This message will take but 60 seconds. During this time, we want you to think about the dangers of uncontrolled fire. Did you know that thousands of families lost their homes last year because of fire? Some people lost their families. Think about it. Doesn't it make you want to do something about it? Like cleaning out the trash. Getting the wiring and heating checked. Like being careful with fire. How about doing it now?