Blue Cross animated PSA - heart attack and angina - 1969?

Format: 16mm

Archive ID: 0148

Notes: Blue Cross PSA - heart attack and angina - 1969? From a 16mm print ffn017-15

Tags: #16mm #archival

Shotlist & Visual Analysis

The still from the 1969 Blue Cross animated PSA likely features an abstract or illustrative representation focused on heart health, specifically relating to heart attacks and angina. Given the context of the PSA, it would aim to educate viewers about the risks and symptoms associated with these conditions, possibly using animated characters or graphics to convey the message in an engaging manner. The overall aesthetic would reflect the animation style of the late 1960s, emphasizing clarity and accessibility in health information.

00:00:00.000 — The still from the 1969 Blue Cross animated PSA likely features an abstract or illustrative representation focused on heart health, specifically relating to heart attacks and angina. Given the context of the PSA, it would aim to educate viewers about the risks and symptoms associated with these conditions, possibly using animated characters or graphics to convey the message in an engaging manner. The overall aesthetic would reflect the animation style of the late 1960s, emphasizing clarity and accessibility in health information.

The still from the 1969 Blue Cross animated PSA depicts a snowy landscape where a man is struggling to push a car that is stuck in the snow. The scene conveys a sense of effort and urgency, likely symbolizing the physical strain associated with heart issues like angina and heart attacks. The background is characterized by a pinkish hue, which adds a surreal or whimsical quality to the serious topic being addressed.

00:00:11.245 — The still from the 1969 Blue Cross animated PSA depicts a snowy landscape where a man is struggling to push a car that is stuck in the snow. The scene conveys a sense of effort and urgency, likely symbolizing the physical strain associated with heart issues like angina and heart attacks. The background is characterized by a pinkish hue, which adds a surreal or whimsical quality to the serious topic being addressed.

The still from the 1969 Blue Cross animated PSA features a stylized figure standing in a snowy landscape. The character is depicted in a cartoonish manner, wearing a winter coat and large boots, with snowflakes gently falling around. The color palette is soft, featuring shades of pink and muted colors, creating a stark contrast with the white snow. The overall tone suggests a focus on health awareness, particularly concerning heart conditions like angina and heart attacks, typical of such PSAs.

00:00:12.913 — The still from the 1969 Blue Cross animated PSA features a stylized figure standing in a snowy landscape. The character is depicted in a cartoonish manner, wearing a winter coat and large boots, with snowflakes gently falling around. The color palette is soft, featuring shades of pink and muted colors, creating a stark contrast with the white snow. The overall tone suggests a focus on health awareness, particularly concerning heart conditions like angina and heart attacks, typical of such PSAs.

The still from the 1969 Blue Cross animated PSA features bold, stylized text reading 'HEART ATTACK,' set against a vibrant purple background. The design mimics the shape of a heart, emphasizing the health theme of the message. The animation style is characteristic of the era, combining strong visual elements with a focus on raising awareness about heart health issues, specifically heart attacks and angina.

00:00:14.781 — The still from the 1969 Blue Cross animated PSA features bold, stylized text reading 'HEART ATTACK,' set against a vibrant purple background. The design mimics the shape of a heart, emphasizing the health theme of the message. The animation style is characteristic of the era, combining strong visual elements with a focus on raising awareness about heart health issues, specifically heart attacks and angina.

The still from the 1969 Blue Cross animated PSA on heart attack and angina features a cozy interior scene. A bookshelf filled with books is visible on the left, while a window on the right frames a view of falling snowflakes amidst a leafy background. The color palette is soft and warm, evoking a sense of comfort in the context of serious health messaging regarding heart conditions. The overall aesthetic aligns with the period's animation style, blending informative content with a soothing visual presentation.

00:00:47.180 — The still from the 1969 Blue Cross animated PSA on heart attack and angina features a cozy interior scene. A bookshelf filled with books is visible on the left, while a window on the right frames a view of falling snowflakes amidst a leafy background. The color palette is soft and warm, evoking a sense of comfort in the context of serious health messaging regarding heart conditions. The overall aesthetic aligns with the period's animation style, blending informative content with a soothing visual presentation.

Film Transcript / Subtitles

            If you are not in good physical condition, be careful of strenuous work or exercise during the cold winter months.
The energy you use in shoveling snow, pushing a stalled car, or trudging through snowdrifts may lead to a heart attack
or produce the painful symptom called angina pectoris.
Mere exposure to cold weather causes the blood pressure to rise.
When the heart is also required to tote around the added burden of heavier clothing, including galoshes or boots, you can overtax it.
Before subjecting your heart to unaccustomed, vigorous exercise, consider your age and physical condition.
Exercise for middle-aged and older persons should follow a prescribed routine geared to the individual's capabilities.
In severe weather, older persons should perform their exercises indoors.
This message has been brought to you in the interest of your good health by the National Association of Blue Shield Plans and this television station.

        