Bonanza Restaurant commercial

Format: 16mm

Archive ID: 0556

Notes: Bonanza restaurant commercial - from a 16mm print. Information from Wikipedia:In 1963, Dan Blocker, who played Eric 'Hoss' Cartwright on Bonanza, started the Bonanza Steakhouse chain. The first Bonanza opened in Westport, Connecticut. Sam Wyly and his brother Charles Wyly bought the small Bonanza restaurant chain three years later. The company grew to approximately 600 restaurants by 1989, when the Wylys sold it. In 1965, Dan Lasater, Norm Wiese and Charles Kleptz founded Ponderosa in Kokomo, Indiana, moving the headquarters to Dayton, Ohio in 1971. Ponderosa began operations to Canada by at least 1971, amid little apparent demand in the US, and remained in Canada until 1984, when the post-recession US appeared to present a more viable market for expansion. After closing all Canadian Ponderosa restaurant locations, the company returned to generating US restaurant franchises in 1985, reversing a previous freeze on new US franchises in the move to Canada. At that time, 36 Canadian Ponderosa locations were acquired by General Mills Restaurant Group which converted them to Red Lobster restaurants. In the meantime, Bonanza maintained a presence in Canada. In 1988, Ponderosa was sold to Metromedia. In 1997, Ponderosa and Bonanza united under the Metromedia Family Steakhouses organization to form a single restaurant concept marketed under either the Ponderosa or Bonanza brand. MFS was a forerunner company of the former Metromedia entertainment conglomerate founded by John Kluge. The chain's parent company, Metromedia Steakhouses Company, filed for Chapter 11 bankruptcy in 2008, although it planned to reorganize around franchise operations and a profitable core of company-operated restaurants. It emerged from bankruptcy in 2009 under the name 'Homestyle Dining LLC'.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 'Bonanza Restaurant commercial' depicts a grocery aisle with shelves lined with colorful canned goods and boxes, including items like peaches. The image has a pink hue, indicating it is a print from a 16mm film. The context links it to the Bonanza Steakhouse chain, reflecting the brand's mid-20th century marketing approach.

00:00:00.000 — The still from the 'Bonanza Restaurant commercial' depicts a grocery aisle with shelves lined with colorful canned goods and boxes, including items like peaches. The image has a pink hue, indicating it is a print from a 16mm film. The context links it to the Bonanza Steakhouse chain, reflecting the brand's mid-20th century marketing approach.

The still from the 'Bonanza Restaurant commercial' features two women, one with curly hair and a polka-dotted outfit, appearing to engage in a spirited conversation while surrounded by groceries. Behind them, shelves stocked with various canned goods and boxes can be seen, indicating a grocery setting. The color tone is slightly faded, typical of a 16mm print, giving it a vintage feel. This scene likely aims to highlight the convenience of shopping or the social experience around food.

00:00:00.920 — The still from the 'Bonanza Restaurant commercial' features two women, one with curly hair and a polka-dotted outfit, appearing to engage in a spirited conversation while surrounded by groceries. Behind them, shelves stocked with various canned goods and boxes can be seen, indicating a grocery setting. The color tone is slightly faded, typical of a 16mm print, giving it a vintage feel. This scene likely aims to highlight the convenience of shopping or the social experience around food.

The still from the 'Bonanza Restaurant' commercial features a close-up of a deliciously grilled steak, showcasing distinct grill marks. Accompanying the steak is a baked potato topped with a dollop of butter and a slice of bread on the side. This imagery emphasizes the hearty, inviting nature of the restaurant's offerings, typical of a 1960s steakhouse appeal.

00:00:15.800 — The still from the 'Bonanza Restaurant' commercial features a close-up of a deliciously grilled steak, showcasing distinct grill marks. Accompanying the steak is a baked potato topped with a dollop of butter and a slice of bread on the side. This imagery emphasizes the hearty, inviting nature of the restaurant's offerings, typical of a 1960s steakhouse appeal.

The still from the Bonanza Restaurant commercial features a woman and a man sitting at a table, enjoying meals. The man is eating, while the woman smiles at him. In the background, another figure appears, and a large sign reading 'BONANZA' is prominently displayed. The visual style reflects the 1960s era, likely with a warm color palette. The setting emphasizes the casual dining atmosphere of the Bonanza Steakhouse chain, which was founded by Dan Blocker in 1963.

00:00:19.480 — The still from the Bonanza Restaurant commercial features a woman and a man sitting at a table, enjoying meals. The man is eating, while the woman smiles at him. In the background, another figure appears, and a large sign reading 'BONANZA' is prominently displayed. The visual style reflects the 1960s era, likely with a warm color palette. The setting emphasizes the casual dining atmosphere of the Bonanza Steakhouse chain, which was founded by Dan Blocker in 1963.

Film Transcript / Subtitles

Oh, well, Joan! Harriet! Listen, I can't talk. I have to rush home and cook dinner for Fred. Steak. Steak? Oh, that reminds me. I've a roast in the oven for Jack. Bye. Bye. With today's food prices, some people are pretending to cook at home and then eating at Bonanza. At Bonanza, you can have a steak dinner cheaper than it would cost to prepare at home. And no tipping. Well, Joan, what happened to your home-cooked steak dinner? The same thing that happened to your roast. The same thing that happened to your roast.