CBS - Bill Plante Christmas/Santa Story - 1970

Format: 16mm color negative

Archive ID: 0855

Notes: This is a CBS News story from 1970 by Bill Plante reporting from Cleveland about a department store using technology to help with the annual department store visit to Santa. From a 16mm negative.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still depicts a bustling scene inside a department store, likely during the holiday season. Children and adults gather around a festive entrance, decorated with lights and a whimsical arch. The atmosphere is lively, emphasizing the excitement of visiting Santa. The overall tone reflects a nostalgic, cheerful holiday spirit typical of the 1970s.

00:00:02.703 — The still depicts a bustling scene inside a department store, likely during the holiday season. Children and adults gather around a festive entrance, decorated with lights and a whimsical arch. The atmosphere is lively, emphasizing the excitement of visiting Santa. The overall tone reflects a nostalgic, cheerful holiday spirit typical of the 1970s.

The still depicts Santa Claus seated in a cozy department store setting, with a traditional backdrop. He wears a classic red suit and a long white beard. Nearby, shelves display various items, suggesting a festive atmosphere. Toys and other decorations are visible, hinting at the store's holiday theme. The image captures the essence of the 1970s holiday spirit as part of a CBS News story on innovative Santa visits.

00:00:53.120 — The still depicts Santa Claus seated in a cozy department store setting, with a traditional backdrop. He wears a classic red suit and a long white beard. Nearby, shelves display various items, suggesting a festive atmosphere. Toys and other decorations are visible, hinting at the store's holiday theme. The image captures the essence of the 1970s holiday spirit as part of a CBS News story on innovative Santa visits.

The still depicts a group of children, likely waiting to see Santa at a department store. The focus is on their expressions, conveying a mix of excitement and anticipation. The image has a vintage quality, typical of a 16mm film, with slightly muted colors and some grain. This scene captures a moment from Bill Plante's CBS News story highlighting the innovative use of technology in the holiday tradition.

00:01:47.641 — The still depicts a group of children, likely waiting to see Santa at a department store. The focus is on their expressions, conveying a mix of excitement and anticipation. The image has a vintage quality, typical of a 16mm film, with slightly muted colors and some grain. This scene captures a moment from Bill Plante's CBS News story highlighting the innovative use of technology in the holiday tradition.

The 16mm still features a young child with a focused expression, possibly in a moment of contemplation or anticipation. The child is wearing a plaid jacket over a white shirt, and the overall color tone indicates a warm, nostalgic atmosphere typical of holiday-themed imagery. The blurred background suggests a festive or busy environment, likely related to a department store visit to Santa.

00:02:19.006 — The 16mm still features a young child with a focused expression, possibly in a moment of contemplation or anticipation. The child is wearing a plaid jacket over a white shirt, and the overall color tone indicates a warm, nostalgic atmosphere typical of holiday-themed imagery. The blurred background suggests a festive or busy environment, likely related to a department store visit to Santa.

The image displays a series of vertical color bars with varying shades, typical of test patterns used in video equipment. The colors range from green, blue, and purple to yellow and white, indicating an electronic broadcast format. The overall presentation lacks specific content related to the CBS News story by Bill Plante from 1970, focusing instead on the technical aspect of the film medium. Scratches and wear may suggest the negative's age and previous handling.

00:03:31.778 — The image displays a series of vertical color bars with varying shades, typical of test patterns used in video equipment. The colors range from green, blue, and purple to yellow and white, indicating an electronic broadcast format. The overall presentation lacks specific content related to the CBS News story by Bill Plante from 1970, focusing instead on the technical aspect of the film medium. Scratches and wear may suggest the negative's age and previous handling.

The still appears to be a test pattern or a color calibration image rather than an actual scene from the CBS news story. It features various blocks and stripes in different shades and colors, typically used to check the image quality and color accuracy of video equipment. This type of image is often found in archival footage but does not capture the content of Bill Plante's report about technology in department stores during the holiday season.

00:03:38.618 — The still appears to be a test pattern or a color calibration image rather than an actual scene from the CBS news story. It features various blocks and stripes in different shades and colors, typically used to check the image quality and color accuracy of video equipment. This type of image is often found in archival footage but does not capture the content of Bill Plante's report about technology in department stores during the holiday season.

The 16mm still from 'CBS - Bill Plante Christmas/Santa Story - 1970' likely depicts a scene related to the annual department store Santa visit, showcasing the integration of technology in a festive setting. The visual quality may feature a warm, nostalgic tint typical of that era, reflecting the ambience of a 1970s Christmas shopping experience. The context involves Bill Plante reporting on the innovative methods being employed by the department store to enhance children's interactions with Santa.

00:03:54.668 — The 16mm still from 'CBS - Bill Plante Christmas/Santa Story - 1970' likely depicts a scene related to the annual department store Santa visit, showcasing the integration of technology in a festive setting. The visual quality may feature a warm, nostalgic tint typical of that era, reflecting the ambience of a 1970s Christmas shopping experience. The context involves Bill Plante reporting on the innovative methods being employed by the department store to enhance children's interactions with Santa.

Film Transcript / Subtitles

The annual visit to Santa Claus, an institution for millions of American children, has taken on a new dimension of program deficiency at this Cleveland department store. In most of the places where Santas appear, there are children hanging from weary parents lined up for hours. Happy kids, sullen kids, frightened kids, smart-aleck kids. They wait forever for a brief but magic moment on Santa's lap. Once there, they giggle, cry, pull the old man's whiskers. In short, its tactile fulfillment run wild. Not here in the Snowflake Theater. Here, children can see and hear Santa on the stage behind a big simulated television screen, a hundred of them every 45 minutes or so. Hello, Santa. Santa, can you hear us? I can hear you fine. When you started pushing for me, I didn't know who on earth it was. By Santa, that was the boys and girls here in Snowflake Theater in Cleveland wishing. Ho, ho, ho, ho. I thought so. Hello, boys and girls. Hi! Francis A. Coy, president of the May Company Cleveland store, is pleased with this departure from the traditional. Mr. Coy, has Santa Claus become a casualty of the electronic age? No, we think Santa Claus is being aided by the electronic age. Uh, we were looking for some way to give the children a real, uh, closer personal feel of Christmas. And we all associate Christmas with the North Pole and with Santa Claus. And, uh, this gives the children an opportunity to see Santa where he lives, rather than having Santa come see them where they live. A few of these kids are able to talk to Santa, but not in person. Do you want to tell Santa Claus your name? Mary. Is that Mary? Yes. How are you, Mary? It's a long way away. How are you, Mary? Fine. Have you been a good little girl this year? Yes. I knew so. What would you like for Christmas, Mary? I don't know. Well, we've got some surprises for you, too. How's that? Fine. Reactions were mixed, but then all children today seem much more sophisticated than when we were very young. Last year, did you come and talk to Santa Claus? Uh, did you tell him what you wanted for Christmas? Yes. How was it last year? Was it like this? Was he on TV? No. How was it? He was sitting down. Oh, sitting down and, uh, everybody went up and talked to him? Yeah. Is this better than that? Yes. How come? I don't know. How about you, John? You must have seen Santa before. Yes. Which way do you think it's better? Uh, sitting down. How come? Because, uh, all the other, uh, it's amusing when all the kids sit on them. Do you like seeing Santa better this way, on TV, or sitting down in a chair? I like it anyway. The legend of Saint Nicholas has been handed down through many centuries, surviving skeptics in changing times, and one would suppose that it will survive the electronic revolution as well. Bill Plant, CBS News, Cleveland. Bill Plant, CBS News, Cleveland. Bill Plant. Bill Plant, CBS News, Cleveland. Bill Plant, CBS News. Bill Plant, CBS News, Cleveland. Bill Plant, CBS News,robi acostum naturally by supporting those professors or at the same degree. Bill Mantri, CBS News, in auditorium, CBS? The most important thing that one pays themselves is to Yesterday is to一點 676 to Brian Michel Pugh of Science in the History, ah,itsu, CBS. Thank you.