Christian Children's Fund Public Service Announcement - 1969

Format: 16mm

Archive ID: 0617

Notes: Christian Children's Fund Public Service Announcement - 1969 hildFund provides services to children, mostly funded by individual contributors in the form of monthly child sponsorships. In addition, ChildFund says it receives grants and donations that support vocational training, literacy training, food distribution, educational programs, early childhood development, health and immunization programs, nutritional programs, water and sanitation development, and emergency relief in both man-made and natural disasters.[citation needed] The organization is known for its TV commercials on major networks in the United States.[5][6][7] The commercials include photographs and videos of impoverished children in developing countries, and often feature actor Alan Sader. A previous long-running series of advertisements had featured actress Sally Struthers as spokeswoman, who around the same time also did commercials for International Correspondence Schools. It was also known for its Christmas commercials that featured the song 'Happy Xmas (War Is Over)'. From a 16mm print Follow us on Twitter @FromFilm ffn015-17 Created with Movie Studio Platinum

Tags: #16mm #archival

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Shotlist & Visual Analysis

The 16mm still from the 1969 Christian Children's Fund Public Service Announcement depicts a woman bending down towards a child, who is lying on the ground, possibly in a shelter or alleyway. The grayscale image conveys a sense of urgency and compassion, highlighting the theme of care for vulnerable children. The context emphasizes the importance of child sponsorship and support initiatives aimed at improving the lives of disadvantaged youth.

00:00:00.000 — The 16mm still from the 1969 Christian Children's Fund Public Service Announcement depicts a woman bending down towards a child, who is lying on the ground, possibly in a shelter or alleyway. The grayscale image conveys a sense of urgency and compassion, highlighting the theme of care for vulnerable children. The context emphasizes the importance of child sponsorship and support initiatives aimed at improving the lives of disadvantaged youth.

The still from the 1969 Christian Children's Fund Public Service Announcement features a close-up of a newborn baby wrapped in a patterned blanket. The focus on the infant emphasizes vulnerability and innocence, aligning with the PSA's message of support for children in need. The overall tone suggests a heartfelt appeal for compassion and assistance through child sponsorship and community programs.

00:00:07.374 — The still from the 1969 Christian Children's Fund Public Service Announcement features a close-up of a newborn baby wrapped in a patterned blanket. The focus on the infant emphasizes vulnerability and innocence, aligning with the PSA's message of support for children in need. The overall tone suggests a heartfelt appeal for compassion and assistance through child sponsorship and community programs.

The 16mm still from the 1969 Christian Children's Fund Public Service Announcement likely depicts a scene intended to highlight social issues related to poverty and the need for child welfare. The presence of a police officer suggests a focus on the challenges faced by vulnerable children in difficult environments. The imagery likely aims to evoke empathy and encourage support for the organization’s mission of child sponsorship and development programs.

00:00:12.880 — The 16mm still from the 1969 Christian Children's Fund Public Service Announcement likely depicts a scene intended to highlight social issues related to poverty and the need for child welfare. The presence of a police officer suggests a focus on the challenges faced by vulnerable children in difficult environments. The imagery likely aims to evoke empathy and encourage support for the organization’s mission of child sponsorship and development programs.

Film Transcript / Subtitles

An abandoned baby left on a doorstep. In many countries of the world, this is an everyday occurrence. But the baby you see here is lucky. A police officer found him and took him to an orphanage of the Christian Children's Fund. There, he is given medical care and love and a chance to grow up to be a good citizen in the brave new world of tomorrow. Many other abandoned babies are not so lucky. What will happen to them? You can help give a home to a homeless baby through the Christian Children's Fund. For information, write Christian Children's Fund, Richmond, Virginia.