'Cobalt bomb' cancer treatment PSA

Format: 16mm

Archive ID: 0870

Notes: The date on the film stock in 1954 for this one... from 16mm film.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 16mm PSA 'Cobalt Bomb' depicts a patient undergoing cancer treatment in a hospital setting from 1954. The image shows the patient lying on a treatment table, possibly receiving radiation therapy. The lighting is dim, emphasizing the seriousness of the medical procedure, which reflects the era’s advancements in cancer treatment and public health messaging.

00:00:06.840 — The still from the 16mm PSA 'Cobalt Bomb' depicts a patient undergoing cancer treatment in a hospital setting from 1954. The image shows the patient lying on a treatment table, possibly receiving radiation therapy. The lighting is dim, emphasizing the seriousness of the medical procedure, which reflects the era’s advancements in cancer treatment and public health messaging.

The still from the PSA 'Cobalt Bomb' features a simple, mid-20th-century design. It reads 'CANCER care of your local Post Office,' indicating a method for obtaining information or assistance regarding cancer treatment. The bottom section prominently displays 'AMERICAN CANCER SOCIETY,' emphasizing the organization's role in cancer awareness and support. The image reflects the public health messaging style of the 1950s, utilizing straightforward graphics to convey important health information.

00:00:15.215 — The still from the PSA 'Cobalt Bomb' features a simple, mid-20th-century design. It reads 'CANCER care of your local Post Office,' indicating a method for obtaining information or assistance regarding cancer treatment. The bottom section prominently displays 'AMERICAN CANCER SOCIETY,' emphasizing the organization's role in cancer awareness and support. The image reflects the public health messaging style of the 1950s, utilizing straightforward graphics to convey important health information.

Film Transcript / Subtitles

This is a new type of bomb, a cobalt bomb. It saves lives from cancer when used in this machine. This is progress. But progress costs money. Give. Your own life may be at stake someday. Give generously to your unit of the American Cancer Society.