Cold Power detergent commercial - 1960's

Format: 16mm

Archive ID: 0803

Notes: Cold Power detergent commercial - 1960's From a 16mm print ffn018-63-65-2 Transcript: [Announcer (off screen)] Tell me how do you feel about it? Mrs. Emmons? [Mrs. Janet Emmons] No, I don't worry about clothes shrinking. [Announcer (off screen)] And you Mrs. Thieme? [Mrs. Betty Thieme] Worry about colors fading. Not Me. [Announcer (off screen)} Mrs. Landsman? [Mrs. Lois Landsman] Stains setting like they do in hot water? No, I don't worry about that anymore. [Announcer] These women in Chester, New Jersey don't worry about these hot water washing problems. {Mrs. Landsman] We do our wash in cold water with Cold Power. [Announcer] Cold Power - the new cold water laundry discovery that gets out the worst kind of dirt in cold water. How did you feel about cold power when you first agreed to test it, Mrs Landsman? [Mrs. Landsman] Oh, I had my doubts, but I've never seen anything work like Cold Power. [Announcer] There's never been anything like Cold Power. Cold Power is a new heavy duty powder, especially formulated to work in cold water that gets out the worst kind of dirt in cold water, so don't worry about hot water. [Mrs. Thieme] Fading colors. [Mrs. Landsman] Shrinking clothes. [Mrs. Emmons] Setting stains. [Announcer] Get cold power - proved in tests by women like you.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 16mm print of the 'Cold Power' detergent commercial features two women engaged in a discussion about laundry concerns, specifically regarding clothes shrinking. One woman, Mrs. Emmons, expresses that she does not worry about her clothes shrinking, while Mrs. Thieme seems to indicate that she does have worries. The scene likely showcases a domestic setting, typical of advertising from the 1960s, focusing on the reassurance of using Cold Power detergent. The overall aesthetic may convey a sense of nostalgia and the era's values around household responsibilities.

00:00:00.000 — The still from the 16mm print of the 'Cold Power' detergent commercial features two women engaged in a discussion about laundry concerns, specifically regarding clothes shrinking. One woman, Mrs. Emmons, expresses that she does not worry about her clothes shrinking, while Mrs. Thieme seems to indicate that she does have worries. The scene likely showcases a domestic setting, typical of advertising from the 1960s, focusing on the reassurance of using Cold Power detergent. The overall aesthetic may convey a sense of nostalgia and the era's values around household responsibilities.

The still from the 'Cold Power detergent commercial' features a close-up of a woman speaking directly to the camera. She has a confident demeanor with neatly styled hair typical of the 1960s. The background is blurred, focusing attention on her expression as she discusses her thoughts on laundry concerns, specifically clothing shrinkage. The commercial aims to convey reassurance regarding the effectiveness of Cold Power detergent, presenting relatable testimonials from everyday women.

00:00:52.352 — The still from the 'Cold Power detergent commercial' features a close-up of a woman speaking directly to the camera. She has a confident demeanor with neatly styled hair typical of the 1960s. The background is blurred, focusing attention on her expression as she discusses her thoughts on laundry concerns, specifically clothing shrinkage. The commercial aims to convey reassurance regarding the effectiveness of Cold Power detergent, presenting relatable testimonials from everyday women.

Film Transcript / Subtitles

Tell me, how do you feel about it, Mrs. Emmons? No, I don't worry about clothes shrinking. And you, Mrs. Thiem? Worry about colors fading? Not me. Mrs. Lansman? Stain setting like they do in hot water? No, I don't worry about that anymore. These women in Chester, New Jersey, don't worry about these hot water washing problems. We do our wash in cold water with cold power. Cold power, the new cold water laundry discovery that gets out the worst kind of dirt in cold water. How did you feel about cold power when you first agreed to test it, Mrs. Lansman? Oh, I had my doubts, but I've never seen anything work like cold power. There's never been anything like cold power. Cold power is a new heavy-duty powder specially formulated to work in cold water. It gets out the worst kind of dirt in cold water. So don't worry about hot water... Fading colors, shrinking clothes, setting stains. Get cold power proved in tests by women like you.