Colgate Commercial - 1967?

Shotlist & Visual Analysis

The still appears to be a dimly lit scene from a 1967 Colgate commercial, characterized by a muted color palette with purple tones. The focus is likely on a product or a scenario promoting Colgate, although specific details are obscured by lighting. The atmosphere suggests a cozy or intimate setting, possibly aimed at conveying a sense of comfort or reliability associated with the brand.

00:00:00.000 — The still appears to be a dimly lit scene from a 1967 Colgate commercial, characterized by a muted color palette with purple tones. The focus is likely on a product or a scenario promoting Colgate, although specific details are obscured by lighting. The atmosphere suggests a cozy or intimate setting, possibly aimed at conveying a sense of comfort or reliability associated with the brand.

The still from the 1967 Colgate commercial features a man in a suit seated at a desk. The setting appears formal, with bookshelves and a lamp in the background. He is attentively engaging with something on the desk, which prominently displays the Colgate product, hinting at a presentation or discussion about the brand. The overall tone of the image is professional and focused.

00:00:12.713 — The still from the 1967 Colgate commercial features a man in a suit seated at a desk. The setting appears formal, with bookshelves and a lamp in the background. He is attentively engaging with something on the desk, which prominently displays the Colgate product, hinting at a presentation or discussion about the brand. The overall tone of the image is professional and focused.

The 16mm still from the 1967 Colgate commercial features a woman sitting on a couch, dressed in a light cardigan and a patterned skirt. She is engaged in conversation, holding a magazine or pamphlet. The setting appears cozy, with a soft focus on the background, suggesting a home environment. The overall color tone is a muted pink, characteristic of the era.

00:00:31.565 — The 16mm still from the 1967 Colgate commercial features a woman sitting on a couch, dressed in a light cardigan and a patterned skirt. She is engaged in conversation, holding a magazine or pamphlet. The setting appears cozy, with a soft focus on the background, suggesting a home environment. The overall color tone is a muted pink, characteristic of the era.

The still features a woman with short, styled hair and a light sweater, smiling while looking directly at the camera. The scene has a soft, pinkish hue, creating a nostalgic atmosphere typical of advertisements from the late 1960s. The background suggests a home setting with soft focus.

00:00:38.338 — The still features a woman with short, styled hair and a light sweater, smiling while looking directly at the camera. The scene has a soft, pinkish hue, creating a nostalgic atmosphere typical of advertisements from the late 1960s. The background suggests a home setting with soft focus.

The still features a man in a suit holding up a publication titled 'Colgate Dental Research Study: Clinical Report.' He appears to be making a presentation or endorsement, emphasizing the significance of the study in relation to Colgate products. The overall tone is authoritative and informative, typical of advertising from that era.

00:00:51.184 — The still features a man in a suit holding up a publication titled 'Colgate Dental Research Study: Clinical Report.' He appears to be making a presentation or endorsement, emphasizing the significance of the study in relation to Colgate products. The overall tone is authoritative and informative, typical of advertising from that era.

The still features a close-up of a hand pointing to text that reads 'Research Center, Box 20, Mount Vernon, N.Y. 10559.' The background is a solid purple color, creating a stark contrast with the white text. This visual is likely part of an advertising campaign or informational segment for Colgate in 1967.

00:00:53.253 — The still features a close-up of a hand pointing to text that reads 'Research Center, Box 20, Mount Vernon, N.Y. 10559.' The background is a solid purple color, creating a stark contrast with the white text. This visual is likely part of an advertising campaign or informational segment for Colgate in 1967.

The still from the 1967 Colgate commercial features a man in a suit speaking directly to the camera. The image has a vintage aesthetic, with a purple tint, suggesting an advertising style typical of that era. The background appears blurred, focusing attention on the speaker, who likely promotes the benefits of Colgate products.

00:00:56.023 — The still from the 1967 Colgate commercial features a man in a suit speaking directly to the camera. The image has a vintage aesthetic, with a purple tint, suggesting an advertising style typical of that era. The background appears blurred, focusing attention on the speaker, who likely promotes the benefits of Colgate products.

Film Transcript / Subtitles

Every mother with young children to care for needs to hear this vitally important announcement. This mass of clinical evidence tells about New Colgate with MFP, a superior fluoride formula. This is eight years of intensive research, including that from dental schools of two major universities. To make it possible for mothers to read about it, this book from Colgate summarizes the superiority of New Colgate with MFP against cavities. It told Mrs. Virginia Edwards what MFP means to her family. I read the summary, and it shows the results of tests made on children in Australia, Europe, and the United States. It's pretty clear to me that New Colgate with MFP was shown superior to the best-known stanisfluoride in reducing new cavities. I'm convinced it'll really help, and the children all like its taste. Write for your free copy of this summary to Research Center, Box 20, Mount Vernon, New York. Ask your dentist about New Colgate with MFP.