00:00:00.000 — The still from the Diet Rite Cola commercial features a title card introducing the 'New Diet Rite Cola.' It is presumably from 1969, coinciding with the brand's change from cyclamate to saccharine as a sweetener. John 'Hondo' Havlicek, a notable figure from the Boston Celtics, is featured, emphasizing the commercial's appeal during that period. The aesthetic suggests a vintage look typical of late 60s advertisements.

00:00:10.310 — The 16mm still from the Diet Rite Cola commercial, featuring John 'Hondo' Havlicek, showcases a collection of Diet Rite Cola bottles arranged on ice. The bottles are labeled prominently, highlighting the product's branding. This commercial is set in the context of 1969, during a time when Diet Rite switched from cyclamate to saccharin as a sweetener. The imagery focuses on the beverage's refreshing appeal, fitting the promotional style of that era.

00:00:11.044 — The still from the 1969 Diet Rite Cola commercial features John 'Hondo' Havlicek, a prominent player for the Boston Celtics. He is shown in a casual setting, likely a locker room or a dining area, wearing his Celtics jersey. He appears to be playfully promoting the Diet Rite Cola as he pours or showcases the drink. The atmosphere suggests a lighthearted and sporty vibe, typical of commercials from that era. The context of the ad highlights Diet Rite’s switch from cyclamate to saccharine as a sweetener, aiming to attract health-conscious consumers.

00:00:38.372 — The still from the Diet Rite Cola commercial features three basketball players in casual sports attire, suggesting a relaxed, celebratory atmosphere. They are gathered around a table filled with food, raising bottles of Diet Rite Cola in a toast. The commercial likely emphasizes the refreshing qualities of the drink, especially in light of the formula change from cyclamate to saccharine around 1969. The presence of Hondo Havlicek, a notable player from the Boston Celtics, adds to the appeal, linking the product to professional basketball and an active lifestyle.

00:00:51.685 — The still from the Diet Rite Cola commercial features John 'Hondo' Havlicek, a Boston Celtics player, in a playful scene. He is wearing a basketball uniform and holding a drink, likely Diet Rite Cola, while engaging with a character in a white robe behind a dessert display. The setting gives off a lighthearted, humorous vibe reflective of advertising from that era. The commercial aligns with Diet Rite's 1969 formula change, aiming to highlight the beverage's appeal amidst a backdrop of indulgent snacks.