Don't tie up mail servicel - use zip code - 1968

Format: 16mm

Archive ID: 0879

Notes: From the Ad Council - use your zip code. ffn017-6

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from 'Don't tie up mail service - use zip code - 1968' depicts a person handling a large, tied-up bag, likely filled with mail or packages. The emphasis is on the importance of using a zip code to ensure efficient mail delivery. The black-and-white imagery reflects the era, reinforcing the public service message promoted by the Ad Council.

00:00:18.652 — The still from 'Don't tie up mail service - use zip code - 1968' depicts a person handling a large, tied-up bag, likely filled with mail or packages. The emphasis is on the importance of using a zip code to ensure efficient mail delivery. The black-and-white imagery reflects the era, reinforcing the public service message promoted by the Ad Council.

The still from the 1968 Ad Council campaign features an illustrated character resembling a mailbag with a distressed face. The character is tied up, symbolizing the potential issues with mail service. It prominently displays the text 'Don't tie up mail service - use ZIP CODE' along with 'U.S. MAIL.' The message emphasizes the importance of using ZIP codes to ensure efficient mail delivery. The visual is simple and effective, highlighting the need for proper addressing.

00:00:49.049 — The still from the 1968 Ad Council campaign features an illustrated character resembling a mailbag with a distressed face. The character is tied up, symbolizing the potential issues with mail service. It prominently displays the text 'Don't tie up mail service - use ZIP CODE' along with 'U.S. MAIL.' The message emphasizes the importance of using ZIP codes to ensure efficient mail delivery. The visual is simple and effective, highlighting the need for proper addressing.

Film Transcript / Subtitles

No matter how fast you go, handling slows things down. Sometimes it even stops you cold. Your mail travels fast between stops, but in between it has to be handled, sorted, relayed from one post office to another before it's finally delivered. Zip code eliminates a lot of the handling and a lot of the stops. Those zip numbers instantly give the most direct route just at the critical moments when your mail is being relayed. And slowdowns can happen, so help speed up mail service. Don't tie it up. Use zip code. Remember, mail moves the country and zip code moves the mail. Thank you. Thank you. Thank you.