Esso Extra gasoline commercial - 1969

Shotlist & Visual Analysis

The still features a black background with the logo of 'ron bersen film editorial service, inc.' prominently displayed. The logo is in bold, stylized lettering, emphasizing the name 'ron bersen.' A dashed outline suggests a framing or focus area, typical of film editing cues. The text 'Not For Broadcast' is superimposed at the top, indicating that this frame is intended for internal use or review, not for public airing. The overall aesthetic reflects the design sensibilities of late 1960s commercial production.

00:00:00.000 — The still features a black background with the logo of 'ron bersen film editorial service, inc.' prominently displayed. The logo is in bold, stylized lettering, emphasizing the name 'ron bersen.' A dashed outline suggests a framing or focus area, typical of film editing cues. The text 'Not For Broadcast' is superimposed at the top, indicating that this frame is intended for internal use or review, not for public airing. The overall aesthetic reflects the design sensibilities of late 1960s commercial production.

The still from the 1969 Esso Extra gasoline commercial features a black background with the text 'Not For Broadcast' prominently displayed. This indicates the material is likely a preliminary or internal version not meant for public airing. The simplicity of the black and white design reflects the aesthetic style of the era. The commercial likely aimed to promote Esso Extra as a quality fuel choice before the brand transitioned to Exxon in the early 1970s.

00:00:04.104 — The still from the 1969 Esso Extra gasoline commercial features a black background with the text 'Not For Broadcast' prominently displayed. This indicates the material is likely a preliminary or internal version not meant for public airing. The simplicity of the black and white design reflects the aesthetic style of the era. The commercial likely aimed to promote Esso Extra as a quality fuel choice before the brand transitioned to Exxon in the early 1970s.

Film Transcript / Subtitles

As smooth as a tiger in motion, that's Esso Extra, blended to deliver smooth performance from a cold engine. With more smoothness ingredients than most other gasolines. Get your engine purring with Esso Extra.