Exlax laxative commercial - 1970's

Shotlist & Visual Analysis

The still features a solid purple background, indicative of a vintage print quality typical of 16mm films. It likely represents a transitional or filler frame from the 1970s Exlax laxative commercial. The simplicity of the background suggests it could be used to attract attention or emphasize a message that would follow.

00:00:00.000 — The still features a solid purple background, indicative of a vintage print quality typical of 16mm films. It likely represents a transitional or filler frame from the 1970s Exlax laxative commercial. The simplicity of the background suggests it could be used to attract attention or emphasize a message that would follow.

The still from the 1970s Exlax laxative commercial features a close-up of a smiling adult holding a baby. The overall image has a strong pink tint, typical of that era's film quality. Both figures display joyful expressions, emphasizing warmth and connection, likely to convey a family-friendly message related to the product.

00:00:01.080 — The still from the 1970s Exlax laxative commercial features a close-up of a smiling adult holding a baby. The overall image has a strong pink tint, typical of that era's film quality. Both figures display joyful expressions, emphasizing warmth and connection, likely to convey a family-friendly message related to the product.

The still from the 'Exlax laxative commercial - 1970's' features a smiling woman holding a baby. Both individuals exhibit a joyful connection, with the woman looking down affectionately at the baby, who is also smiling. The image has a pinkish hue, characteristic of the era's aesthetic in advertisements. The scene likely aims to convey warmth and happiness around family, aligning with the product's messaging.

00:00:04.080 — The still from the 'Exlax laxative commercial - 1970's' features a smiling woman holding a baby. Both individuals exhibit a joyful connection, with the woman looking down affectionately at the baby, who is also smiling. The image has a pinkish hue, characteristic of the era's aesthetic in advertisements. The scene likely aims to convey warmth and happiness around family, aligning with the product's messaging.

The still from the 1970s Exlax laxative commercial features two individuals, a man and a woman, engaged in a lively outdoor conversation. The man, wearing a white cap and a polo shirt, appears animated, while the woman in a light-colored hat is also actively engaged. The scene is presented with a distinctive pink tint, likely indicative of the vintage film process. The overall mood suggests a casual, approachable setting, typical of commercials from that era focusing on personal health and wellness.

00:00:08.000 — The still from the 1970s Exlax laxative commercial features two individuals, a man and a woman, engaged in a lively outdoor conversation. The man, wearing a white cap and a polo shirt, appears animated, while the woman in a light-colored hat is also actively engaged. The scene is presented with a distinctive pink tint, likely indicative of the vintage film process. The overall mood suggests a casual, approachable setting, typical of commercials from that era focusing on personal health and wellness.

The still features two men walking along a lakeside in a pastel-colored environment, likely from a 1970s Ex-Lax laxative commercial. The commercial emphasizes Ex-Lax products with bold branding for both Ex-Lax pills and chocolate varieties. The vibrant pink tint adds a nostalgic feel appropriate for the era.

00:00:12.040 — The still features two men walking along a lakeside in a pastel-colored environment, likely from a 1970s Ex-Lax laxative commercial. The commercial emphasizes Ex-Lax products with bold branding for both Ex-Lax pills and chocolate varieties. The vibrant pink tint adds a nostalgic feel appropriate for the era.

The still from the 1970s Exlax laxative commercial features a beach scene with two individuals in the water. One is a boy on a surfboard, and the other is a woman with long hair in a white bikini. The image is tinted in shades of pink, and text at the bottom reads 'Medically proven effective.' The overall vibe is casual and playful, typical of the era's advertising style.

00:00:14.240 — The still from the 1970s Exlax laxative commercial features a beach scene with two individuals in the water. One is a boy on a surfboard, and the other is a woman with long hair in a white bikini. The image is tinted in shades of pink, and text at the bottom reads 'Medically proven effective.' The overall vibe is casual and playful, typical of the era's advertising style.

The still from the 1970s Exlax laxative commercial features a man and a woman interacting outdoors. The man appears to be smiling while engaging with the woman, who wears a headscarf. The background shows greenery and a house, creating a casual and friendly atmosphere. A text overlay states 'Medically proven effective,' emphasizing the product's credibility. The overall tone is light-hearted and approachable, typical of advertising from that era.

00:00:17.600 — The still from the 1970s Exlax laxative commercial features a man and a woman interacting outdoors. The man appears to be smiling while engaging with the woman, who wears a headscarf. The background shows greenery and a house, creating a casual and friendly atmosphere. A text overlay states 'Medically proven effective,' emphasizing the product's credibility. The overall tone is light-hearted and approachable, typical of advertising from that era.

The still features a close-up of an Ex-Lax laxative package from the 1970s. The box is prominently labeled 'EX-LAX' with the tagline 'FOR RELIEF OF CONSTIPATION.' Next to the box are two tablets: one brown and rectangular, and one round and white. The background is a solid, vibrant color, likely purplish, emphasizing the product.

00:00:27.600 — The still features a close-up of an Ex-Lax laxative package from the 1970s. The box is prominently labeled 'EX-LAX' with the tagline 'FOR RELIEF OF CONSTIPATION.' Next to the box are two tablets: one brown and rectangular, and one round and white. The background is a solid, vibrant color, likely purplish, emphasizing the product.

The still features a man interacting with a lush backdrop of green foliage. The color tone appears pinkish, typical of certain vintage film effects. The man seems to be engaged in an activity, possibly outdoors, reflecting the casual and friendly vibe of 1970s advertising. The context suggests a lighthearted approach to promoting Exlax laxatives, likely emphasizing the product's efficacy in a humorous way.

00:00:28.600 — The still features a man interacting with a lush backdrop of green foliage. The color tone appears pinkish, typical of certain vintage film effects. The man seems to be engaged in an activity, possibly outdoors, reflecting the casual and friendly vibe of 1970s advertising. The context suggests a lighthearted approach to promoting Exlax laxatives, likely emphasizing the product's efficacy in a humorous way.

Film Transcript / Subtitles

Nobody knows more about yourself than you do. Like when you need a laxative, you're the first to know. Now you should know the active ingredient in Exlax is phenolphthalein, which is medically proven effective. Exlax is gentle and so easy to take. You can trust the Exlax family of laxatives, chocolate and the unflavored pill, because they contain phenolphthalein, which is medically proven effective. Everybody needs help now and then. We'll go through it quickly." brothers and sisters". & sisters. ... & sisters after 1 away,