HUD National Flood Insurance Program PSA - William Shatner 1975

Format: 16mm

Archive ID: 0944

Notes: [William Shatner]Every year in communities, large and small floods cause damage and losses to millions of Americans. Until recently there was no way for most people to protect themselves from this threat. Well, now there is. It's called the National Flood Insurance Program. In time it should substantially reduce the impact of flooding and right now the National Flood Insurance Program can provide federally subsidized low cost flood insurance, but if you live in an area that has not joined the flood insurance program, you're going to continue to be unprotected. Many areas have only til July 1975 to sign up. If they've not qualified by that date, funds will not be available from federal or conventional sources for buildings were floods could occur. Tell your local officials that you want the protection of HUD's National Flood Insurance Program. Time's running out. [/VO]

Tags: #16mm #archival

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Shotlist & Visual Analysis

The 16mm still from the PSA features a scene depicting a flooded area, emphasizing the impact of floods on communities. The lighting and colors create a somber and serious mood, likely highlighting the urgency of the message regarding flood damage and the importance of the National Flood Insurance Program, as introduced by William Shatner. The visual serves to illustrate the risks associated with flooding, reinforcing the program's relevance for protection against such disasters.

00:00:00.000 — The 16mm still from the PSA features a scene depicting a flooded area, emphasizing the impact of floods on communities. The lighting and colors create a somber and serious mood, likely highlighting the urgency of the message regarding flood damage and the importance of the National Flood Insurance Program, as introduced by William Shatner. The visual serves to illustrate the risks associated with flooding, reinforcing the program's relevance for protection against such disasters.

The still from 'HUD National Flood Insurance Program PSA' featuring William Shatner depicts a serene but somber landscape affected by flooding. Bare trees emerge from the water, which is tinted in a soft, hazy light, conveying the aftermath of flood damage. The scene emphasizes the significant threat of floods to communities and sets the stage for the introduction of the National Flood Insurance Program as a means of protection. The visual tone suggests both vulnerability and the need for security.

00:00:02.803 — The still from 'HUD National Flood Insurance Program PSA' featuring William Shatner depicts a serene but somber landscape affected by flooding. Bare trees emerge from the water, which is tinted in a soft, hazy light, conveying the aftermath of flood damage. The scene emphasizes the significant threat of floods to communities and sets the stage for the introduction of the National Flood Insurance Program as a means of protection. The visual tone suggests both vulnerability and the need for security.

The still features a man standing by a river, likely after flooding. He wears a light-colored coat and appears serious, hinting at the gravity of the situation. In the background, a bridge looms, emphasizing the impact of natural disasters on infrastructure. The overall tone suggests a focus on raising awareness about the National Flood Insurance Program, which aims to protect communities from flood-related losses.

00:00:05.706 — The still features a man standing by a river, likely after flooding. He wears a light-colored coat and appears serious, hinting at the gravity of the situation. In the background, a bridge looms, emphasizing the impact of natural disasters on infrastructure. The overall tone suggests a focus on raising awareness about the National Flood Insurance Program, which aims to protect communities from flood-related losses.

The still depicts a man, dressed in a tan coat with a fur collar, standing under a bridge or structure. The setting appears to be outdoors, likely after a flood, with debris visible in the foreground. The overall color tone is a washed-out pink, indicative of the film's vintage quality. This image is from a public service announcement featuring the National Flood Insurance Program and aims to inform viewers about flood protection options.

00:00:13.881 — The still depicts a man, dressed in a tan coat with a fur collar, standing under a bridge or structure. The setting appears to be outdoors, likely after a flood, with debris visible in the foreground. The overall color tone is a washed-out pink, indicative of the film's vintage quality. This image is from a public service announcement featuring the National Flood Insurance Program and aims to inform viewers about flood protection options.

The still features a man, likely a prominent figure, standing in front of a large structure, possibly an industrial or urban setting. He has a serious expression and is dressed in a coat with a fur-lined collar, suggesting a cold environment. The colors appear vivid, with a slight pinkish hue dominating the scene. The context relates to a Public Service Announcement about the National Flood Insurance Program, highlighting the importance of protection against flooding for Americans.

00:00:24.124 — The still features a man, likely a prominent figure, standing in front of a large structure, possibly an industrial or urban setting. He has a serious expression and is dressed in a coat with a fur-lined collar, suggesting a cold environment. The colors appear vivid, with a slight pinkish hue dominating the scene. The context relates to a Public Service Announcement about the National Flood Insurance Program, highlighting the importance of protection against flooding for Americans.

The still features a man, dressed in a tan coat with a fur collar, standing beneath a large bridge structure. He appears to be delivering an important message about the impact of floods on communities across America. The overall color tone has a vintage hue, indicative of the 1970s, setting a serious yet informative atmosphere. The context of the Public Service Announcement emphasizes the introduction of the National Flood Insurance Program as a means for people to protect themselves from flood-related damages.

00:00:40.641 — The still features a man, dressed in a tan coat with a fur collar, standing beneath a large bridge structure. He appears to be delivering an important message about the impact of floods on communities across America. The overall color tone has a vintage hue, indicative of the 1970s, setting a serious yet informative atmosphere. The context of the Public Service Announcement emphasizes the introduction of the National Flood Insurance Program as a means for people to protect themselves from flood-related damages.

The still features a serious-looking William Shatner, dressed in a tan coat with a fur collar, standing in front of a large industrial structure. His expression conveys urgency and concern, likely reflecting the importance of the message regarding flood safety. The color palette has a vintage look, emphasizing the PSA's 1975 context. The overall tone suggests a call to action for viewers to consider the National Flood Insurance Program as a means of protection against flooding.

00:00:48.916 — The still features a serious-looking William Shatner, dressed in a tan coat with a fur collar, standing in front of a large industrial structure. His expression conveys urgency and concern, likely reflecting the importance of the message regarding flood safety. The color palette has a vintage look, emphasizing the PSA's 1975 context. The overall tone suggests a call to action for viewers to consider the National Flood Insurance Program as a means of protection against flooding.

Film Transcript / Subtitles

Every year in communities large and small, floods cause damage and losses to millions of Americans. Until recently, there was no way for most people to protect themselves from this threat. Well, now there is. It's called the National Flood Insurance Program. In time, it should substantially reduce the impact of flooding. And right now, the National Flood Insurance Program can provide federally subsidized, low-cost flood insurance. But if you live in an area that has not joined the Flood Insurance Program, you're going to continue to be unprotected. Many areas have only until July 1975 to sign up. If they've not qualified by that date, funds will not be available from federal or conventional sources for buildings where floods could occur. Tell your local officials that you want the protection of HUD's National Flood Insurance Program. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out. Time's running out.