Imperial Margarine commercial - 1970's

Shotlist & Visual Analysis

The still features a solid purple background with a faint texture, indicating a vintage aesthetic typical of the 1970s. Overlayed is the text 'Not For Broadcast,' implying that this is a test or reference copy related to the Imperial Margarine commercial from that era. The image lacks specific visual details about the product or its promotional content.

00:00:00.000 — The still features a solid purple background with a faint texture, indicating a vintage aesthetic typical of the 1970s. Overlayed is the text 'Not For Broadcast,' implying that this is a test or reference copy related to the Imperial Margarine commercial from that era. The image lacks specific visual details about the product or its promotional content.

The still features a woman wearing a large, ornate crown, sitting at an outdoor picnic table. She is holding a sandwich in one hand while looking away. A glass of milk sits on the table next to her, along with a box of Imperial Margarine. The background is a greenery, suggesting a casual outdoor setting typical of 1970s advertisements. The overall tone conveys a playful and lighthearted vibe associated with the brand.

00:00:00.801 — The still features a woman wearing a large, ornate crown, sitting at an outdoor picnic table. She is holding a sandwich in one hand while looking away. A glass of milk sits on the table next to her, along with a box of Imperial Margarine. The background is a greenery, suggesting a casual outdoor setting typical of 1970s advertisements. The overall tone conveys a playful and lighthearted vibe associated with the brand.

The still features a girl wearing a large, ornate crown and a light-colored fur-like coat, animatedly speaking or perhaps singing to a young boy. The boy, dressed in a plaid shirt, looks attentively at her. The setting appears to be outdoors, likely to evoke a playful and whimsical atmosphere typical of children's programming from the 1970s. The scene captures a moment of joy and engagement, reflecting the lighthearted nature of the Imperia Margarine commercial.

00:00:09.610 — The still features a girl wearing a large, ornate crown and a light-colored fur-like coat, animatedly speaking or perhaps singing to a young boy. The boy, dressed in a plaid shirt, looks attentively at her. The setting appears to be outdoors, likely to evoke a playful and whimsical atmosphere typical of children's programming from the 1970s. The scene captures a moment of joy and engagement, reflecting the lighthearted nature of the Imperia Margarine commercial.

The still features a young boy with reddish hair, wearing a plaid shirt, sitting outdoors. He looks pleasantly surprised as he interacts with a person wearing a festive costume, likely a holiday character. A foam football is in his lap, and there is a drink beside him, suggesting a casual, cheerful gathering, typical of a children's commercial from the 1970s promoting Imperial Margarine.

00:00:12.179 — The still features a young boy with reddish hair, wearing a plaid shirt, sitting outdoors. He looks pleasantly surprised as he interacts with a person wearing a festive costume, likely a holiday character. A foam football is in his lap, and there is a drink beside him, suggesting a casual, cheerful gathering, typical of a children's commercial from the 1970s promoting Imperial Margarine.

In the 16mm still from the 1970s Imperial Margarine commercial, a young girl wearing a large, ornate crown speaks to a boy. She appears to be sharing a message about the product, with a joyful expression, while holding a piece of bread with margarine on it. The scene is set in a natural outdoor environment, reflecting a playful and whimsical atmosphere typical of that era's advertisements.

00:00:18.385 — In the 16mm still from the 1970s Imperial Margarine commercial, a young girl wearing a large, ornate crown speaks to a boy. She appears to be sharing a message about the product, with a joyful expression, while holding a piece of bread with margarine on it. The scene is set in a natural outdoor environment, reflecting a playful and whimsical atmosphere typical of that era's advertisements.

The still features a young boy with red hair, wearing a plaid shirt, seated outdoors. He holds a slice of bread spread with margarine and is likely enjoying a snack. A toy football is tucked under his arm, and the background is blurred with greenery, hinting at a sunny day. The scene conveys a sense of nostalgia and simplicity, typical of 1970s advertisements. The text 'Not For Broadcast' is superimposed.

00:00:19.319 — The still features a young boy with red hair, wearing a plaid shirt, seated outdoors. He holds a slice of bread spread with margarine and is likely enjoying a snack. A toy football is tucked under his arm, and the background is blurred with greenery, hinting at a sunny day. The scene conveys a sense of nostalgia and simplicity, typical of 1970s advertisements. The text 'Not For Broadcast' is superimposed.

The still features a simple black background with the text 'In16mm.com' prominently displayed in white. This indicates the medium of the film, suggesting a focus on classic or vintage film archives, potentially linking to the content of the commercial for Imperial Margarine from the 1970s.

00:00:29.563 — The still features a simple black background with the text 'In16mm.com' prominently displayed in white. This indicates the medium of the film, suggesting a focus on classic or vintage film archives, potentially linking to the content of the commercial for Imperial Margarine from the 1970s.

Film Transcript / Subtitles

Hi, hi. Where'd you get that funny crown? Well, you just spread some imperial margarine on your bread. It tastes so good it makes you feel like a queen. And you get a crown. Try some. Mmm, it tastes good, but I didn't get a crown. You're fooling me. Try it again. See? It takes a little longer for boys. Regular soft spread and diet imperial. Get out of here. Hang on.