Jack Benny Salvation Army PSA - 1960's?

Format: 16mm

Archive ID: 0206

Notes: ffn049 07 jack benny salvation army psa

Tags: #16mm #archival

Shotlist & Visual Analysis

The still features a man seated at a desk, likely Jack Benny, addressing the camera in a straightforward manner. He is wearing glasses and a suit, with a microphone and paperwork visible on the table. The background appears plain, emphasizing his presence. This is a promotional PSA for the Salvation Army from the 1960s, capturing a serious and sincere tone.

00:00:00.000 — The still features a man seated at a desk, likely Jack Benny, addressing the camera in a straightforward manner. He is wearing glasses and a suit, with a microphone and paperwork visible on the table. The background appears plain, emphasizing his presence. This is a promotional PSA for the Salvation Army from the 1960s, capturing a serious and sincere tone.

The still from the 'Jack Benny Salvation Army PSA' features a montage of Jack Benny speaking directly to the camera, with a focus on his serious demeanor. In the background, individuals in Salvation Army uniforms are engaged in various activities, possibly supporting community members or organizing efforts. The overall tone seems to convey a message of charity and community support typical of public service announcements from that era.

00:00:26.727 — The still from the 'Jack Benny Salvation Army PSA' features a montage of Jack Benny speaking directly to the camera, with a focus on his serious demeanor. In the background, individuals in Salvation Army uniforms are engaged in various activities, possibly supporting community members or organizing efforts. The overall tone seems to convey a message of charity and community support typical of public service announcements from that era.

Film Transcript / Subtitles

            Hello, this is Jack Benny.
Now, people think I like to count my money.
But what I like to do is make it count.
And I've found a way that makes money really count for everybody.
It's the way the Salvation Army is organized to make full use of your contributions
to their Christmas and Winter Welfare Fund.
And they're experienced at doing it for even more years than I've been 39.
At Christmas, the Salvation Army uses your donations to bring cheer and comfort
to those who would have known no cheer.
Turkey and the encouragement that goes with all the trimmings.
Toys and bright hope for children who thought Christmas presents were for somebody else.
You can help with your contributions on the street corner or in your home
simply by mailing your check to the Salvation Army in your city.
It's the only way I know to say Merry Christmas to so many people.

        