Mentholatum commercial - 1970's

Shotlist & Visual Analysis

The still from the 1970s Mentholatum commercial features a man lying in bed, appearing to cough or struggle with a throat issue. The image has a warm red tint, possibly from the film quality, and emphasizes a sense of discomfort. The setting suggests a domestic environment, likely meant to convey a relatable situation for viewers.

00:00:17.317 — The still from the 1970s Mentholatum commercial features a man lying in bed, appearing to cough or struggle with a throat issue. The image has a warm red tint, possibly from the film quality, and emphasizes a sense of discomfort. The setting suggests a domestic environment, likely meant to convey a relatable situation for viewers.

The still features a close-up of a man in a patterned shirt, appearing to be in a relaxed or reclining position. The image has a reddish tint, typical of older film prints, suggesting it may have been processed or exposed in a specific way. The overall atmosphere is likely intended to convey a comforting or therapeutic feeling associated with the product being advertised.

00:00:18.018 — The still features a close-up of a man in a patterned shirt, appearing to be in a relaxed or reclining position. The image has a reddish tint, typical of older film prints, suggesting it may have been processed or exposed in a specific way. The overall atmosphere is likely intended to convey a comforting or therapeutic feeling associated with the product being advertised.

The still from the 'Mentholatum commercial - 1970's' features a man in a leopard print robe, smiling while reclining on a bed. The image has a soft, slightly faded quality typical of 16mm prints, with a warm color tone emphasizing a nostalgic feeling. The composition suggests a relaxed, casual atmosphere, likely aimed at conveying comfort and satisfaction associated with the product.

00:00:35.135 — The still from the 'Mentholatum commercial - 1970's' features a man in a leopard print robe, smiling while reclining on a bed. The image has a soft, slightly faded quality typical of 16mm prints, with a warm color tone emphasizing a nostalgic feeling. The composition suggests a relaxed, casual atmosphere, likely aimed at conveying comfort and satisfaction associated with the product.

The still from the 1970s Mentholatum commercial features a close-up of a man in bed, appearing to be in a slightly altered state, possibly indicating relief or comfort. The color palette has a reddish hue, adding a dreamlike quality to the image. The man's expression suggests a positive experience, likely in relation to the product being advertised. The overall mood appears warm and comforting, typical of advertising from that era.

00:00:37.871 — The still from the 1970s Mentholatum commercial features a close-up of a man in bed, appearing to be in a slightly altered state, possibly indicating relief or comfort. The color palette has a reddish hue, adding a dreamlike quality to the image. The man's expression suggests a positive experience, likely in relation to the product being advertised. The overall mood appears warm and comforting, typical of advertising from that era.

The still from the 1970s Mentholatum commercial depicts a man in bed, appearing to wake up. He has a relaxed expression, and the warm, soft light creates a comforting atmosphere. The colors are muted, typical of the film style of the time. The scene conveys a sense of tranquility, likely linking the product to a soothing experience.

00:00:38.638 — The still from the 1970s Mentholatum commercial depicts a man in bed, appearing to wake up. He has a relaxed expression, and the warm, soft light creates a comforting atmosphere. The colors are muted, typical of the film style of the time. The scene conveys a sense of tranquility, likely linking the product to a soothing experience.

The still features a man resting or sleeping, with the phrase 'DEEP HEATING' prominently displayed in bold, stylized text. The overall color tone is warm, likely with pink or red hues, which enhances the relaxed atmosphere. The image suggests a focus on comfort and relief, typical of a product commercial from the 1970s.

00:00:42.876 — The still features a man resting or sleeping, with the phrase 'DEEP HEATING' prominently displayed in bold, stylized text. The overall color tone is warm, likely with pink or red hues, which enhances the relaxed atmosphere. The image suggests a focus on comfort and relief, typical of a product commercial from the 1970s.

The still features a tube of Mentholatum's 'Deep Heating Rub,' highlighted against a soft pink background. The packaging is vibrant, showcasing bold lettering. Surrounding the product, swirling animated effects create a sense of energy and warmth, emphasizing its soothing qualities. The overall aesthetic is nostalgic, characteristic of 1970s commercial design.

00:00:46.813 — The still features a tube of Mentholatum's 'Deep Heating Rub,' highlighted against a soft pink background. The packaging is vibrant, showcasing bold lettering. Surrounding the product, swirling animated effects create a sense of energy and warmth, emphasizing its soothing qualities. The overall aesthetic is nostalgic, characteristic of 1970s commercial design.

The still shows a 16mm image from a 1970s Mentholatum commercial, featuring a product labeled 'DEEP HEATING RUB.' The color tones appear soft and slightly faded, typical of vintage film prints, and the background is less distinct, focusing attention on the product. The overall composition suggests a home setting, possibly illustrating the use of the product for relief.

00:00:49.549 — The still shows a 16mm image from a 1970s Mentholatum commercial, featuring a product labeled 'DEEP HEATING RUB.' The color tones appear soft and slightly faded, typical of vintage film prints, and the background is less distinct, focusing attention on the product. The overall composition suggests a home setting, possibly illustrating the use of the product for relief.

The still depicts a scene from a 1970s Mentholatum commercial, presented in a vintage 16mm print. A figure is seen resting in bed, surrounded by soft bedding. The warm tones create a nostalgic atmosphere, typical of the era's advertising style. The scene is intimate, emphasizing comfort and care, aligning with the product's soothing qualities.

00:00:50.384 — The still depicts a scene from a 1970s Mentholatum commercial, presented in a vintage 16mm print. A figure is seen resting in bed, surrounded by soft bedding. The warm tones create a nostalgic atmosphere, typical of the era's advertising style. The scene is intimate, emphasizing comfort and care, aligning with the product's soothing qualities.

The still features a jar of Mentholatum prominently displayed against a red-tinted background. The focus is on the product, with the label clearly visible, emphasizing its branding. The composition creates a retro aesthetic typical of 1970s commercials.

00:00:59.626 — The still features a jar of Mentholatum prominently displayed against a red-tinted background. The focus is on the product, with the label clearly visible, emphasizing its branding. The composition creates a retro aesthetic typical of 1970s commercials.

Film Transcript / Subtitles

Some people get winter colds. Some people get summer colds. Some in the spring or fall. This man gets them all. And when you get a lot of colds, you need a lot of relief. Mentholatum deep-heating rub. Massage it on the chest. Feel a warm soap deep down inside. That deep-heating action starts aglow. It warms away the tightness, relieves the cranky soreness a cold brings on. Helps you rest easy. If you get a lot of colds, get a lot of relief. Get Mentholatum deep-heating rub with deep-heating action. Deep heating. Here's soothing relief for children's colds. Mentholatum ointment. If you have cold, use more ointment. You can't overdose with Mentholatum.