Nationwide Life Insurance Commercial - 1960's

Format: 16mm

Archive ID: 0407

Notes: Nationwide Life Insurance Commercial - 1960's Voice-over: This fellow has one complaint about his life insurance. He bought a life policy on himself. Then he had to buy a mortgage policy to protect his home, an education policy for his child's future education, another life policy to insure his wife. Complicated. He paid extra to have the policies written. No more. Now Nationwide Insurance offers its 'Adjustable Life Plan.' Buy one policy then add or subtract insurance as often as your needs change. Start with one permanent policy on yourself. Then you can expand it to cover mortgage, education, wife and lots more. And you can subtract insurance as easily as you add it. Buy one policy then add or subtract insurance as often as your needs change. Helping you simplify your life insurance - just one more way the man from Nationwide is on your side. Nationwide Insurance. ffn018-6365-15

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the Nationwide Life Insurance commercial features a character expressing frustration about the various life insurance policies he had to purchase. He mentions needing a life policy for himself, a mortgage policy for his home, an education policy for his child's future, and another life policy for his wife. The focus is on the complexity and the multiple layers of insurance needed to feel secure.

00:00:00.000 — The still from the Nationwide Life Insurance commercial features a character expressing frustration about the various life insurance policies he had to purchase. He mentions needing a life policy for himself, a mortgage policy for his home, an education policy for his child's future, and another life policy for his wife. The focus is on the complexity and the multiple layers of insurance needed to feel secure.

The still features a sign or advertisement for Nationwide Insurance, prominently displaying the text 'ADJUSTABLE LIFE PLAN.' The design is simple and focused on the message, characteristic of marketing materials from the 1960s. The commercial discusses the complexities of managing multiple life insurance policies, indicating that the adjustable plan may offer a more streamlined solution.

00:00:22.322 — The still features a sign or advertisement for Nationwide Insurance, prominently displaying the text 'ADJUSTABLE LIFE PLAN.' The design is simple and focused on the message, characteristic of marketing materials from the 1960s. The commercial discusses the complexities of managing multiple life insurance policies, indicating that the adjustable plan may offer a more streamlined solution.

Film Transcript / Subtitles

This fellow has one complaint about his life insurance. He bought a life policy on himself. Then, he had to buy a mortgage policy to protect his home. An education policy for his child's future education. Another life policy to insure his wife. Complicated, and he paid extra to have the new policies written. No more. Now, Nationwide Insurance offers its new adjustable life plan. Buy one policy, then add or subtract insurance as often as your needs change. Start with one permanent policy on yourself. Then you can expand it to cover mortgage, education, wife, and lots more. And you can subtract insurance as easily as you add it. Buy one policy, then add or subtract insurance as often as your needs change. Helping you simplify your life insurance. Just one more way. The man from Nationwide is on your side. Nationwide Insurance. Nationwide Insurance.