Nestle Quik commercial - 1970's/1980's Nesquik Nestlé rabbit

Format: 16mm

Archive ID: 0718

Notes: #nesquik Nestlé commercial - nestle quik Hideous, but I had to upload it. From a 16mm print Follow us on Twitter @FromFilm A cartoon Quik Bunny first appeared on the cans of the strawberry flavor when it was introduced. Later, an anthropomorphic animated bunny wearing a large red 'Q' on a collar-like necklace, was introduced in television commercials as the new chocolate Quik mascot. He debuted in 1973. The character is voiced by Barry Gordon. He sings a new jingle in a rock-and-roll rhythm: 'It's so rich and thick and choco-lik, That you can't...drink it slow... if it's Quik!' Then he vocalizes only four notes 'oh-bo-de-oh' and instead of vocalizing the fifth note which is 'doh', he immediately sucks all of his drink down through a straw, then finishes the rhyme by forlornly intoning, 'That's the saddest sound I know.' In the USA by 2003, the Quik Bunny was renamed the Nesquik Bunny and his 'Q' changed to an 'N' when the brand name was changed. He appears on the packaging and marketing and has appeared in the product's television commercials.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 1970s/1980s Nestlé Quik commercial features an anthropomorphic bunny character associated with Nesquik. This cartoon rabbit is known for wearing a prominent red 'Q' collar and has become emblematic of the brand. The commercial aimed to highlight the fun and playful nature of the product, appealing to children. The visual style is typical of the era's animated advertisements.

00:00:00.000 — The still from the 1970s/1980s Nestlé Quik commercial features an anthropomorphic bunny character associated with Nesquik. This cartoon rabbit is known for wearing a prominent red 'Q' collar and has become emblematic of the brand. The commercial aimed to highlight the fun and playful nature of the product, appealing to children. The visual style is typical of the era's animated advertisements.

The still from the 1970s/1980s Nesquik commercial features the animated Quik Bunny enjoying a drink. The bunny, depicted with large ears and a playful expression, is holding a carrot while leaning over a glass filled with brown liquid and bubbles. It prominently wears a red collar adorned with a large 'Q,' emphasizing its association with Nesquik. The background is pastel pink, enhancing the whimsical nature of the advertisement.

00:00:22.589 — The still from the 1970s/1980s Nesquik commercial features the animated Quik Bunny enjoying a drink. The bunny, depicted with large ears and a playful expression, is holding a carrot while leaning over a glass filled with brown liquid and bubbles. It prominently wears a red collar adorned with a large 'Q,' emphasizing its association with Nesquik. The background is pastel pink, enhancing the whimsical nature of the advertisement.

The still from the 1970s/1980s Nestlé Quik commercial features an anthropomorphic cartoon bunny, known as the Quik Bunny, playing a guitar. The character has large ears and a playful expression, and is positioned on top of a sign that reads 'NESTLÉ.' The color palette is soft and pastel, typical of animations from that era. The bunny's collar with a prominent red 'Q' emphasizes its branding. The overall vibe is whimsical, aimed at appealing to children.

00:00:24.091 — The still from the 1970s/1980s Nestlé Quik commercial features an anthropomorphic cartoon bunny, known as the Quik Bunny, playing a guitar. The character has large ears and a playful expression, and is positioned on top of a sign that reads 'NESTLÉ.' The color palette is soft and pastel, typical of animations from that era. The bunny's collar with a prominent red 'Q' emphasizes its branding. The overall vibe is whimsical, aimed at appealing to children.

This still from a 1970s/1980s Nesquik commercial features the iconic Quik Bunny, an anthropomorphic rabbit known for promoting Nesquik products. The bunny is typically depicted wearing a collar with a prominent red 'Q.' The commercial aimed to appeal to children, highlighting the fun and tasty aspects of the chocolate and strawberry milk powders. The image, sourced from a 16mm print, reflects the vintage style of that era's advertising.

00:00:29.897 — This still from a 1970s/1980s Nesquik commercial features the iconic Quik Bunny, an anthropomorphic rabbit known for promoting Nesquik products. The bunny is typically depicted wearing a collar with a prominent red 'Q.' The commercial aimed to appeal to children, highlighting the fun and tasty aspects of the chocolate and strawberry milk powders. The image, sourced from a 16mm print, reflects the vintage style of that era's advertising.

Film Transcript / Subtitles

Ever notice when you're making up some quick, you stir until it's rich and thick? You hate to take that first little sip, cause you know it'll be gone in a zip. It's so rich and thick and chalk-a-lic that you can't drink it slow. If it's quick, go to Leo. That's the saddest sound I know. Thank you very much.