New Guardrails PSA - 1968?

Format: 16mm

Archive ID: 0682

Notes: Crash footage showing that guardrails that slow cars down instead of stopping them (and preventing cars from crossing the media to have a front end collision with another car) can save lives. Produced as a public service by Sheet Committees, American Iron and Steel Institute ffn044-02-new-guardrails-1968

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the PSA 'New Guardrails' depicts a crash scenario highlighting the effectiveness of guardrails designed to slow down vehicles rather than completely stop them. This design aims to prevent cars from crossing into oncoming traffic, thereby reducing the risk of head-on collisions and potentially saving lives. The PSA was produced in 1968 by the Sheet Committees of the American Iron and Steel Institute to raise awareness about road safety and the importance of effective guardrail systems.

00:00:00.000 — The still from the PSA 'New Guardrails' depicts a crash scenario highlighting the effectiveness of guardrails designed to slow down vehicles rather than completely stop them. This design aims to prevent cars from crossing into oncoming traffic, thereby reducing the risk of head-on collisions and potentially saving lives. The PSA was produced in 1968 by the Sheet Committees of the American Iron and Steel Institute to raise awareness about road safety and the importance of effective guardrail systems.

The still from the 1968 PSA titled 'New Guardrails' depicts a highway scene showing a vehicle approaching guardrails designed to slow down cars in the event of a crash. The emphasis is on demonstrating how these guardrails can prevent vehicles from crossing the median and colliding with oncoming traffic, highlighting their life-saving potential. Produced by the Sheet Committees of the American Iron and Steel Institute, the message promotes highway safety through effective infrastructure design.

00:00:36.904 — The still from the 1968 PSA titled 'New Guardrails' depicts a highway scene showing a vehicle approaching guardrails designed to slow down cars in the event of a crash. The emphasis is on demonstrating how these guardrails can prevent vehicles from crossing the median and colliding with oncoming traffic, highlighting their life-saving potential. Produced by the Sheet Committees of the American Iron and Steel Institute, the message promotes highway safety through effective infrastructure design.

Film Transcript / Subtitles

You are watching what happens when two cars crash head-on at nearly 60 miles an hour. Head-on collisions like this account for 8,900 deaths in a single year. To help prevent such fatal accidents, many states are installing newly designed guardrails as a median divider. These tests taken by the New York State Department of Transportation show how a new guardrail yields enough so that it slows the vehicle instead of stopping it. Yes, head-on collisions can be prevented with roadways that are kept up to date with today's even safer vehicles, and perhaps most important, with responsible drivers. For in the final analysis, safety depends on the driver. The only thinking factor in the three elements to safe driving.