Perdue Chicken Commercials - 1970's

Format: 16mm

Archive ID: 0727

Notes: Here's a group of 10 Perdue Chicken commercials (starring Frank Perdue of course) from the 1970's. His tagline - 'It takes a tough man to grow a tender chicken.' From 16mm prints

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still features a close-up of a label from a Perdue Chicken product, printed in vibrant colors. The label reads 'TASTY YOUNG CHICKEN PARTS' prominently, with the Perdue logo beneath it. The tagline emphasizes quality assurance, stating 'QUALITY GUARANTEED OR MONEY BACK.' The setting suggests a focus on fresh food, maintaining themes common in 1970s commercials.

00:00:00.000 — The still features a close-up of a label from a Perdue Chicken product, printed in vibrant colors. The label reads 'TASTY YOUNG CHICKEN PARTS' prominently, with the Perdue logo beneath it. The tagline emphasizes quality assurance, stating 'QUALITY GUARANTEED OR MONEY BACK.' The setting suggests a focus on fresh food, maintaining themes common in 1970s commercials.

The still features Frank Perdue, dressed in a white lab coat and a tie, standing against a muted background. He appears serious and engaging, likely delivering a message about quality chicken production. This image captures the essence of 1970s advertising, emphasizing his tagline about the toughness required in chicken farming.

00:00:04.638 — The still features Frank Perdue, dressed in a white lab coat and a tie, standing against a muted background. He appears serious and engaging, likely delivering a message about quality chicken production. This image captures the essence of 1970s advertising, emphasizing his tagline about the toughness required in chicken farming.

The still features Frank Perdue in a lab coat, holding a chicken leg aloft. He gazes directly at the camera, emphasizing the quality of the chicken. The color tone suggests a vintage aesthetic, characteristic of 1970s commercials, aligning with his well-known tagline about the toughness required to produce tender chicken.

00:00:10.043 — The still features Frank Perdue in a lab coat, holding a chicken leg aloft. He gazes directly at the camera, emphasizing the quality of the chicken. The color tone suggests a vintage aesthetic, characteristic of 1970s commercials, aligning with his well-known tagline about the toughness required to produce tender chicken.

The still from the 'Perdue Chicken Commercials - 1970's' features Frank Perdue, dressed in a hat and jacket, washing a car. He appears focused, holding a cloth in one hand and cleaning the vehicle's surface. The scene has a vintage aesthetic, with a pinkish hue common to 16mm prints of that era. This visual element underscores the commercials' nostalgic charm while emphasizing hardworking values.

00:00:25.359 — The still from the 'Perdue Chicken Commercials - 1970's' features Frank Perdue, dressed in a hat and jacket, washing a car. He appears focused, holding a cloth in one hand and cleaning the vehicle's surface. The scene has a vintage aesthetic, with a pinkish hue common to 16mm prints of that era. This visual element underscores the commercials' nostalgic charm while emphasizing hardworking values.

The still features Frank Perdue wearing a distinctive Perdue Chicken hat, standing next to a car being sprayed with water. The background is a solid color, possibly depicting a chicken processing or marketing setting. The context reflects the brand's focus on quality, with the tagline emphasizing the toughness required to produce a superior product. The visual style is characteristic of 1970s advertising, utilizing a straightforward approach to convey the message.

00:00:33.767 — The still features Frank Perdue wearing a distinctive Perdue Chicken hat, standing next to a car being sprayed with water. The background is a solid color, possibly depicting a chicken processing or marketing setting. The context reflects the brand's focus on quality, with the tagline emphasizing the toughness required to produce a superior product. The visual style is characteristic of 1970s advertising, utilizing a straightforward approach to convey the message.

The still from the 16mm print of 'Perdue Chicken Commercials - 1970's' features Frank Perdue, the founder of Perdue Farms. He is dressed in a suit, likely delivering his signature tagline: 'It takes a tough man to grow a tender chicken.' The color tone appears faded, typical of vintage film prints from that era.

00:00:39.873 — The still from the 16mm print of 'Perdue Chicken Commercials - 1970's' features Frank Perdue, the founder of Perdue Farms. He is dressed in a suit, likely delivering his signature tagline: 'It takes a tough man to grow a tender chicken.' The color tone appears faded, typical of vintage film prints from that era.

The still from the 'Perdue Chicken Commercials - 1970's' features a simple background with the name 'Frank Perdue' prominently displayed. The use of a plain color emphasizes the focus on the brand and its spokesperson. This still serves as a title card or introduction to the commercials that highlight the tagline, 'It takes a tough man to grow a tender chicken,' which reflects the brand's commitment to quality poultry.

00:01:39.533 — The still from the 'Perdue Chicken Commercials - 1970's' features a simple background with the name 'Frank Perdue' prominently displayed. The use of a plain color emphasizes the focus on the brand and its spokesperson. This still serves as a title card or introduction to the commercials that highlight the tagline, 'It takes a tough man to grow a tender chicken,' which reflects the brand's commitment to quality poultry.

The still features a framed painting of a large white chicken, prominently displayed on a wall. The setting appears to be an indoor space, likely a home or barn, indicated by the decor and lighting. The image has a distinctive pinkish hue, typical of some vintage 16mm film prints. This scene reflects the light-hearted and humorous tone often found in Perdue Chicken commercials from the 1970s, emphasizing the brand's connection to quality and care in chicken farming.

00:02:18.038 — The still features a framed painting of a large white chicken, prominently displayed on a wall. The setting appears to be an indoor space, likely a home or barn, indicated by the decor and lighting. The image has a distinctive pinkish hue, typical of some vintage 16mm film prints. This scene reflects the light-hearted and humorous tone often found in Perdue Chicken commercials from the 1970s, emphasizing the brand's connection to quality and care in chicken farming.

The still features a prominent tagline: 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' set against a pink background. Below it, there's a packaging graphic labeled 'PERDUE,' emphasizing the brand. The overall aesthetic reflects the 1970s advertising style, promoting the quality of Perdue Chicken through a tough yet approachable image.

00:02:39.326 — The still features a prominent tagline: 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' set against a pink background. Below it, there's a packaging graphic labeled 'PERDUE,' emphasizing the brand. The overall aesthetic reflects the 1970s advertising style, promoting the quality of Perdue Chicken through a tough yet approachable image.

The still features a vintage promotional sign advertising 'TURKEY FOR THE HOLIDAYS HERE!' The sign is visually prominent, with a graphic of a turkey beside the bold lettering. The setting suggests a market or grocery store, typical of the 1970s. The overall tone is nostalgic, reflecting the era's advertising style and Frank Perdue's focus on quality poultry products.

00:02:54.074 — The still features a vintage promotional sign advertising 'TURKEY FOR THE HOLIDAYS HERE!' The sign is visually prominent, with a graphic of a turkey beside the bold lettering. The setting suggests a market or grocery store, typical of the 1970s. The overall tone is nostalgic, reflecting the era's advertising style and Frank Perdue's focus on quality poultry products.

The still features Frank Perdue, a middle-aged man with a bald head, dressed in a suit and tie. He appears to be contemplating or reading something, with a thoughtful expression. The background is soft and muted, suggesting a domestic setting, possibly highlighting the warmth associated with his chicken brand. The overall tone reflects the vintage style of 1970s commercials, consistent with his tagline about the toughness needed to produce quality chicken.

00:03:24.004 — The still features Frank Perdue, a middle-aged man with a bald head, dressed in a suit and tie. He appears to be contemplating or reading something, with a thoughtful expression. The background is soft and muted, suggesting a domestic setting, possibly highlighting the warmth associated with his chicken brand. The overall tone reflects the vintage style of 1970s commercials, consistent with his tagline about the toughness needed to produce quality chicken.

The still is from a 16mm print of a 1970s Perdue Chicken commercial featuring Frank Perdue. He is likely appearing in a promotional context, embodying the tagline, 'It takes a tough man to grow a tender chicken,' which emphasizes his hands-on approach to chicken farming. The overall aesthetic reflects the vintage style of the era's advertisements.

00:03:29.242 — The still is from a 16mm print of a 1970s Perdue Chicken commercial featuring Frank Perdue. He is likely appearing in a promotional context, embodying the tagline, 'It takes a tough man to grow a tender chicken,' which emphasizes his hands-on approach to chicken farming. The overall aesthetic reflects the vintage style of the era's advertisements.

The still features a hand holding a tag that prominently displays the word 'PERDUE,' accompanied by the phrase 'TASTY YOUNG CHICKEN.' The tag suggests a focus on quality and freshness, embodying the brand's identity in the 1970s. The overall aesthetic reflects the retro style typical of that era's commercials, reinforcing Frank Perdue's reputation for producing tender chickens.

00:03:46.626 — The still features a hand holding a tag that prominently displays the word 'PERDUE,' accompanied by the phrase 'TASTY YOUNG CHICKEN.' The tag suggests a focus on quality and freshness, embodying the brand's identity in the 1970s. The overall aesthetic reflects the retro style typical of that era's commercials, reinforcing Frank Perdue's reputation for producing tender chickens.

The still features Frank Perdue, the founder of Perdue Chicken, holding a card with the brand's name. He is dressed in a suit, conveying a serious demeanor that aligns with his tagline, 'It takes a tough man to grow a tender chicken.' The vintage aesthetic of the 1970s is evident, giving the image a nostalgic feel. The overall tone suggests both authority and trust in the quality of the product.

00:03:48.829 — The still features Frank Perdue, the founder of Perdue Chicken, holding a card with the brand's name. He is dressed in a suit, conveying a serious demeanor that aligns with his tagline, 'It takes a tough man to grow a tender chicken.' The vintage aesthetic of the 1970s is evident, giving the image a nostalgic feel. The overall tone suggests both authority and trust in the quality of the product.

The still features bold text reading, 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' prominently placed over a soft, pink background. Below the text, there is a partially visible Perdue Chicken product packaging, reinforcing the brand's identity. This image captures the essence of the 1970s advertising style, combining simplicity with a strong tagline.

00:03:54.835 — The still features bold text reading, 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' prominently placed over a soft, pink background. Below the text, there is a partially visible Perdue Chicken product packaging, reinforcing the brand's identity. This image captures the essence of the 1970s advertising style, combining simplicity with a strong tagline.

The still features bold, stylized text stating, 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' emphasizing the tagline of the Perdue Chicken commercials. Below the text is a graphic representation of a Perdue Chicken product label with a pink and white color scheme. The overall aesthetic reflects the 1970s advertising style, combining simplicity with a catchy slogan to convey the brand's message.

00:04:24.664 — The still features bold, stylized text stating, 'IT TAKES A TOUGH MAN TO MAKE A TENDER CHICKEN,' emphasizing the tagline of the Perdue Chicken commercials. Below the text is a graphic representation of a Perdue Chicken product label with a pink and white color scheme. The overall aesthetic reflects the 1970s advertising style, combining simplicity with a catchy slogan to convey the brand's message.

Film Transcript / Subtitles

If you want the best chicken parts, always look for this tag. And if anyone tells you the tag fell off, don't fall for it. My competitors figure it's my advertising that's responsible for my success. So are you beginning to see how the chickens advertise? My advertising might be good, but it's nowhere near as good as my chickens. The fact is, if my Purdue chickens weren't as tender, juicy, and delicious as I say they are, no advertising on earth could make you eat them. That's something a lot of these other guys are going to have to learn. Chickens fall into two basic categories. First, there's the chickens that arise at your store, ice-packed, and completely fresh, like my tasty young Purdue chickens. Then, there are the chilled chickens. These are chilled and kept at temperatures of 30 degrees and under. The people who sell them say they're just chilled, not frozen. That's funny. Where I went to school, they always told me that 30 degrees was below freezing. My tender young Purdue chickens are packed in ice and shipped fresh daily. Some other chickens are chilled down to a temperature of 30 degrees and below. A temperature that can lead to a hard chicken. If you want to be sure that you're getting a really fresh chicken, don't try it until you've knocked it. When you buy a Purdue chicken, you're not just buying a chicken. Over the years, we've tried a lot of different kinds. The white leghorn, famous the world over for its spindly legs. The barred Plymouth Rock, the first true brawler. But we couldn't get those pretty feathers off. The Rhode Island Red, probably the oldest in a long line of scrawny chickens. The buff Arpington. Okay for meat and okay for eggs, but not great for anything. Since no one chicken was good enough for me, I had to develop my own. The Purdue bird. Bred from a lot of different chickens to give you the best of them all. Tender meat, plump breast, well-turned legs. That's why you should never just ask for a chicken. You should always insist on Purdue. The better the breeding, the better the eating. I hope you, your family, and all your friends have a very happy holiday season. Without turkey. It's only 50 cents. Happy holiday, Mr. Purdue. You bet happy holiday. It's a bad time. I haven't had a happy holiday in 25 years. Everybody's been eating turkey. That's going to change. Big, juicy Purdue roasting chickens are here. Why shouldn't Frank enjoy the holidays for a change? Purdue, you've done it again. Every Purdue chicken has one of these tags on it. And every Purdue chicken part has one of these tags on it. They mean you're getting fresh, tender, tasty young chicken. I make sure of that. Because both of these tags have my name on them. And right under my name is my money-back guarantee. Believe me, when it comes to chicken, I'm tougher than you are. This guy won't sell my chickens unless I freeze them. My Purdue chickens are packed and nice and shipped fresh daily. He's afraid he'll get some drips on his nice clean floor. And the boxes. He doesn't want to be bothered unpacking the boxes. This is one of the reasons why you can't find Purdue chickens in every store. Some stores want everything easy. Stores that sell my chickens have to want it good. But I have no small number of features . The handful of people who respond every single time to buy good. Yeah. The third payer hand here. My God said. We saw it on the teu side so watch about them and share it. Now, Indianapolis, you can take because of how a Liaque is inside soon. Just now likeurrection, too. These are usually the two people who normally ride. I keep looking for you, young man's担 server always check it out. Now, there's a wonderful idea. There's two people like the Miche SCheck unoes on the first place now. There'slink on my friends they're here. I pretty much better. You can take an early fibre King Em electrification. I grew up in the wintertime as well. The one has come to try.