Prevent Blindness PSA - 1960's National Society For The Prevention of Blindness

Format: 16mm

Archive ID: 0479

Notes: Woman: My eyes were failing me and I had to have the glasses changed frequently. Man: They sent me for an eye exam after the other physical part of the examination was over and they discovered I had glaucoma. Woman: But that didn't bother me then until I went home and looked it up in the medical book. [laughs] And I didn't like... I didn't like what I read. Woman 2: Well, I was pretty scared about it because I knew that it would cause blindness eventually or at least I thought it would. Man 2: I was told to go see an ophthalmologist - he put me on eyedrops three times a day. Man 3: The alternative would be blindness and a drop a day is not too much to ask to see the sunshine. [voice-over] These people know that half of all blindness is preventable. Do you? For Information write this address: PREVENT BLINDNESS Box 426 New York, N.Y. 10019 National Society for the prevention of blindness, Inc. ffn020-psas-1968-14

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 1960s PSA features a woman speaking about her experience with vision problems and the need for frequent changes to her glasses. She appears concerned, reflecting on her health issues. The context involves a discussion about eye exams and the discovery of glaucoma, emphasizing the importance of eye health and awareness. The visual tone is soft and slightly faded, typical of the era.

00:00:00.000 — The still from the 1960s PSA features a woman speaking about her experience with vision problems and the need for frequent changes to her glasses. She appears concerned, reflecting on her health issues. The context involves a discussion about eye exams and the discovery of glaucoma, emphasizing the importance of eye health and awareness. The visual tone is soft and slightly faded, typical of the era.

The still from the 'Prevent Blindness PSA' features a man speaking, likely discussing his personal experience with eye health. His expression suggests concern as he shares his journey with glaucoma, following an eye exam that was part of a physical check-up. The context highlights the importance of regular eye examinations and the potential complications of untreated eye conditions, underscoring the PSA's message about maintaining eye health. The colorful background adds a visually engaging element to the serious topic being discussed.

00:00:07.107 — The still from the 'Prevent Blindness PSA' features a man speaking, likely discussing his personal experience with eye health. His expression suggests concern as he shares his journey with glaucoma, following an eye exam that was part of a physical check-up. The context highlights the importance of regular eye examinations and the potential complications of untreated eye conditions, underscoring the PSA's message about maintaining eye health. The colorful background adds a visually engaging element to the serious topic being discussed.

The still from the 1960s 'Prevent Blindness PSA' features a woman speaking about her experience with vision issues, expressing concern over her frequent need for new glasses. She reflects on how glaucoma was discovered during an eye exam following a physical examination but initially felt indifferent until she researched it later. The tone is informative and personal, aiming to raise awareness about eye health and the importance of regular eye exams.

00:00:15.115 — The still from the 1960s 'Prevent Blindness PSA' features a woman speaking about her experience with vision issues, expressing concern over her frequent need for new glasses. She reflects on how glaucoma was discovered during an eye exam following a physical examination but initially felt indifferent until she researched it later. The tone is informative and personal, aiming to raise awareness about eye health and the importance of regular eye exams.

The still from the 'Prevent Blindness PSA' features a woman speaking about her experiences with vision issues and the need for frequent glasses adjustments. The color tone is soft, likely a vintage look typical of the 1960s. Her expression suggests concern as she relates her story, emphasizing the importance of eye health awareness. The surrounding context indicates a discussion about eye exams and medical conditions, highlighting the message of prevention and education in vision care.

00:00:23.557 — The still from the 'Prevent Blindness PSA' features a woman speaking about her experiences with vision issues and the need for frequent glasses adjustments. The color tone is soft, likely a vintage look typical of the 1960s. Her expression suggests concern as she relates her story, emphasizing the importance of eye health awareness. The surrounding context indicates a discussion about eye exams and medical conditions, highlighting the message of prevention and education in vision care.

The still from the 1960s 'Prevent Blindness PSA' features a middle-aged man in a formal suit, with a focused expression as he listens or reflects. The background appears to have medical or eye examination equipment, suggesting a context related to vision health. The conversation highlights personal experiences with eye health issues, emphasizing the importance of eye exams and the potential impact of conditions like glaucoma.

00:00:31.932 — The still from the 1960s 'Prevent Blindness PSA' features a middle-aged man in a formal suit, with a focused expression as he listens or reflects. The background appears to have medical or eye examination equipment, suggesting a context related to vision health. The conversation highlights personal experiences with eye health issues, emphasizing the importance of eye exams and the potential impact of conditions like glaucoma.

The still from the 'Prevent Blindness PSA' features a man speaking intently about his experience with glaucoma after undergoing an eye exam following a routine physical. He expresses initial indifference about his diagnosis until he learns more about it from a medical book, highlighting the importance of eye health awareness. The overall tone emphasizes the significance of regular eye examinations and understanding eye health issues.

00:00:38.305 — The still from the 'Prevent Blindness PSA' features a man speaking intently about his experience with glaucoma after undergoing an eye exam following a routine physical. He expresses initial indifference about his diagnosis until he learns more about it from a medical book, highlighting the importance of eye health awareness. The overall tone emphasizes the significance of regular eye examinations and understanding eye health issues.

The still from the PSA features a man speaking with a concerned expression, discussing his experience with glaucoma discovered during an eye exam. A woman shares her struggles with changing her glasses frequently due to failing eyesight. The image has a pink tint, with a logo reading 'NATIONAL SOCIETY FOR THE PREVENTION OF BLINDNESS' partially overlayed, emphasizing the video's focus on eye health awareness in the 1960s.

00:00:52.653 — The still from the PSA features a man speaking with a concerned expression, discussing his experience with glaucoma discovered during an eye exam. A woman shares her struggles with changing her glasses frequently due to failing eyesight. The image has a pink tint, with a logo reading 'NATIONAL SOCIETY FOR THE PREVENTION OF BLINDNESS' partially overlayed, emphasizing the video's focus on eye health awareness in the 1960s.

Film Transcript / Subtitles

My eyes were failing me, and I had to have the glasses changed quite frequently. They sent me for an eye exam after the other physical part of the examination was over, and they discovered I had glaucoma. Well, that didn't bother me then until I went home and looked it up in a medical book. And I didn't like, I didn't like what I read. Well, I was pretty scared about it because I knew it would cause blindness eventually, at least I thought it would. I was told to go see an ophthalmologist. He put me on eye drops three times a day. The alternative would be blindness, and a drop a day in each eye is not too much to ask to be able to see the sunshine. These people know that half of all blindness is preventable. Do you? For information, write this address.