Swift Pro-Ten Tenderized Beef Commercial - 1970's?

Format: 16mm

Archive ID: 0631

Notes: Swift Pro-Ten Tenderized Beef Commercial - 1970's? Pro-Ten apparently was a process where a tenderizer was injected into an animal before it was slaughtered. Yuck. This commercial has room at the end for a voice-over - for example: 'ProTen beef now available at your local A&P grocery.' From a 16mm print (what else would it be?) Follow us on Twitter @FromFilm ffn011-47 Created with Movie Studio Platinum

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 'Swift Pro-Ten Tenderized Beef Commercial' features a simple, solid background color, likely intended for visual emphasis on the voice-over message at the end. This commercial promotes the Pro-Ten tenderizing process, which involves injecting a tenderizer into the beef before slaughter. Overall, the image emphasizes the product's branding in a straightforward manner, suitable for an A&P grocery store promotion.

00:00:00.000 — The still from the 'Swift Pro-Ten Tenderized Beef Commercial' features a simple, solid background color, likely intended for visual emphasis on the voice-over message at the end. This commercial promotes the Pro-Ten tenderizing process, which involves injecting a tenderizer into the beef before slaughter. Overall, the image emphasizes the product's branding in a straightforward manner, suitable for an A&P grocery store promotion.

The 16mm still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two butchers in white coats and hats, smiling as they hold trays of packaged beef. The display case in front of them showcases various cuts of meat, emphasizing the product's freshness and quality. The overall atmosphere conveys a friendly and inviting grocery store environment, perfect for a voice-over promoting Pro-Ten beef's availability.

00:00:01.735 — The 16mm still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two butchers in white coats and hats, smiling as they hold trays of packaged beef. The display case in front of them showcases various cuts of meat, emphasizing the product's freshness and quality. The overall atmosphere conveys a friendly and inviting grocery store environment, perfect for a voice-over promoting Pro-Ten beef's availability.

The still from the 1970s Swift Pro-Ten Tenderized Beef commercial features a close-up of a packaged cut of beef, prominently displaying the 'ProTen BEEF' label. The labeling emphasizes the process of tenderization. The image captures the product's vibrant red color, suggesting freshness. The commercial likely concludes with a voice-over promoting the availability of ProTen beef at local grocery stores, such as A&P.

00:00:08.809 — The still from the 1970s Swift Pro-Ten Tenderized Beef commercial features a close-up of a packaged cut of beef, prominently displaying the 'ProTen BEEF' label. The labeling emphasizes the process of tenderization. The image captures the product's vibrant red color, suggesting freshness. The commercial likely concludes with a voice-over promoting the availability of ProTen beef at local grocery stores, such as A&P.

The 16mm still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two men in white lab coats examining a large piece of beef in what appears to be a meat processing facility. The setting has bright overhead lights, creating a sterile atmosphere. This image likely emphasizes the meat's quality and the innovative Pro-Ten tenderizing process. It reflects the commercial's aim to promote the product in a practical, appealing way, with space at the end for a voice-over announcing its availability in local grocery stores.

00:00:17.117 — The 16mm still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two men in white lab coats examining a large piece of beef in what appears to be a meat processing facility. The setting has bright overhead lights, creating a sterile atmosphere. This image likely emphasizes the meat's quality and the innovative Pro-Ten tenderizing process. It reflects the commercial's aim to promote the product in a practical, appealing way, with space at the end for a voice-over announcing its availability in local grocery stores.

The still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two butchers in white lab coats and hats, standing in a meat-processing area. One butcher is gesturing toward a raw cut of beef, while both appear to be engaged in a friendly conversation, likely promoting the tenderness of Pro-Ten beef. The backdrop includes tiled walls typical of a butcher shop. The commercial is positioned to conclude with a voice-over announcing availability at local A&P grocery stores.

00:00:25.125 — The still from the 'Swift Pro-Ten Tenderized Beef Commercial' features two butchers in white lab coats and hats, standing in a meat-processing area. One butcher is gesturing toward a raw cut of beef, while both appear to be engaged in a friendly conversation, likely promoting the tenderness of Pro-Ten beef. The backdrop includes tiled walls typical of a butcher shop. The commercial is positioned to conclude with a voice-over announcing availability at local A&P grocery stores.

Film Transcript / Subtitles

It used to be you have to buy loin or rib cut for broiling and roasting, but ProTen beef has changed all that. ProTen's patented, pre-tendering process means that every cut of ProTen beef cooks up deliciously tender, whether you oven roast it, broil it, or barbecue. These days, to get really tender beef, just look for the word ProTen. Anyone could do that.