TAB cola commercial with ABC bumper

Format: 16mm

Archive ID: 0650

Notes: TAB cola commercial with ABC bumper [Woman] Goodbye sugar - it was great fun but it was just one of those things. [VO] The Coca-Cola company introduces TAB - without sugar. One calorie in six ounces. You know there are diet colas with sugar, but there's no sugar in TAB. Goodbye sugar. [woman] Bye. [VO] Hello sugar free TAB. From a 16mm print.

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still features a scene from a TAB cola commercial, likely highlighting its sugar-free formula. A woman mentions saying goodbye to sugar, emphasizing the product's low-calorie benefit. The voiceover conveys that TAB contains no sugar, contrasting it with diet colas that do. Overall, it's a promotion for TAB as a healthier soda option. The ABC bumper suggests it aired on ABC television.

00:00:00.000 — The still features a scene from a TAB cola commercial, likely highlighting its sugar-free formula. A woman mentions saying goodbye to sugar, emphasizing the product's low-calorie benefit. The voiceover conveys that TAB contains no sugar, contrasting it with diet colas that do. Overall, it's a promotion for TAB as a healthier soda option. The ABC bumper suggests it aired on ABC television.

The 16mm still features a TAB cola commercial that emphasizes its sugar-free formula. A woman expresses nostalgia as she bids farewell to sugar, while a voiceover highlights that TAB contains no sugar and only one calorie in six ounces. The ABC bumper appears, adding branding to the commercial.

00:00:04.004 — The 16mm still features a TAB cola commercial that emphasizes its sugar-free formula. A woman expresses nostalgia as she bids farewell to sugar, while a voiceover highlights that TAB contains no sugar and only one calorie in six ounces. The ABC bumper appears, adding branding to the commercial.

Film Transcript / Subtitles

Goodbye, sugar. It was great fun, but it was just one of their things. The Coca-Cola Company introduces Tab without sugar. Just one calorie in six ounces. You know, there are diet colas with sugar, but there's no sugar in Tab. Goodbye, sugar. Bye. Hello, sugar-free Tab.