Taster's Choice Decaffinated Coffee - 1970's

Format: 16mm

Archive ID: 0619

Notes: 'Now Taster's Choice also makes a caffeine-free coffee that's so good, you don't have to get used to it. Oddly enough, it's called Taster's Choice Decaffeinated. Freeze dried and 97% caffeine-free, which is super. It looks and smells ground roast, which is really super, and it tastes fresh perked, which means you don't have to get used to it like you did with your decaffeinated, and that's super duper.' [Voice-over] New Taster's Choice - Decaffeinated. ffn041-06-tasters-choice-decaffinated

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 1970s Taster's Choice Decaffeinated Coffee advertisement features a woman smiling as she holds a coffee cup, exuding warmth and enjoyment. The lighting is soft and slightly muted, creating a cozy atmosphere. The focus is on her reaction, suggesting satisfaction with the coffee's taste, reinforcing the message of the product being high-quality and enjoyable despite being caffeine-free. The overall mood conveys comfort and appeal, characteristic of advertising from that era.

00:00:00.000 — The still from the 1970s Taster's Choice Decaffeinated Coffee advertisement features a woman smiling as she holds a coffee cup, exuding warmth and enjoyment. The lighting is soft and slightly muted, creating a cozy atmosphere. The focus is on her reaction, suggesting satisfaction with the coffee's taste, reinforcing the message of the product being high-quality and enjoyable despite being caffeine-free. The overall mood conveys comfort and appeal, characteristic of advertising from that era.

The still features a close-up of coffee grounds being poured into a container. The scene captures the rich texture and color of the coffee, suggesting freshness and quality. This visual emphasizes the message of Taster's Choice Decaffeinated Coffee being a flavorful option, despite being caffeine-free. The overall tone is nostalgic, reflecting the 1970s aesthetic of product advertisements.

00:00:16.884 — The still features a close-up of coffee grounds being poured into a container. The scene captures the rich texture and color of the coffee, suggesting freshness and quality. This visual emphasizes the message of Taster's Choice Decaffeinated Coffee being a flavorful option, despite being caffeine-free. The overall tone is nostalgic, reflecting the 1970s aesthetic of product advertisements.

Film Transcript / Subtitles

Now, Taster's Choice also makes a caffeine-free coffee that's so good, you don't have to get used to it. Oddly enough, it's called Taster's Choice Decaffeinated, freeze-dried and 97% caffeine-free, which is super. It looks and smells ground roast, which is really super. And it tastes fresh-perked, which means you don't have to get used to it like you did with your decaffeinated. And that's super duper. New Taster's Choice Decaffeinated.