Total - The International Gasoline - 1960's?

Format: 16mm

Archive ID: 0607

Notes: [Man 1 (with accent)] Announcing – [Man on screen] Hi there. [Man 1] a new gasoline for America. T-O-T-A-L. The international gasoline. What Total learned about gasoline in fifty-four countries it now brings to your corner of the world. In England, Total found a way to blend its gasoline to fight moisture and fog. In Switzerland, cold and the rarified atmosphere of high altitude. How to power Grand Prix racers in Italy. To resist sandstorms and dry heat of the Middle East and humidity in the Congo. [Man 2] In every country a problem – in fifty-four countries the Total solution. Fifty-four countries of the world were the proving ground for the gasoline we formulated for America. Now – Total is here. [Man 1] Total – the international gasoline [Man on screen] Voulez-vous… filler up? [Title on screen] Total The International Gasoline From the 1960's it would seem since it's in black and white. This commercial is interesting to me - the company (Total S.A.) doesn't seem to have had a presence in the USA until the 1980's. From a 16mm print ffn025-total-the-international-gasoline

Tags: #16mm #archival

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Shotlist & Visual Analysis

The still from the 16mm film 'Total - The International Gasoline - 1960's' features a man announcing the introduction of Total gasoline to America. He emphasizes its international experience, having learned about gasoline in fifty-four countries. The message highlights Total's commitment to quality, mentioning a specific innovation developed in England to combat issues like 'mo.' The visual likely serves to underscore the product's global expertise and local availability.

00:00:00.000 — The still from the 16mm film 'Total - The International Gasoline - 1960's' features a man announcing the introduction of Total gasoline to America. He emphasizes its international experience, having learned about gasoline in fifty-four countries. The message highlights Total's commitment to quality, mentioning a specific innovation developed in England to combat issues like 'mo.' The visual likely serves to underscore the product's global expertise and local availability.

The still features a man dressed in a uniform, preparing to showcase a gasoline pump with a jacket draped over his arm. The scene captures the promotional vibe of the 1960s, accompanied by the voiceover highlighting Total's international experience in blending gasoline. The emphasis is on the brand's commitment to innovation and quality tailored for American consumers.

00:00:06.306 — The still features a man dressed in a uniform, preparing to showcase a gasoline pump with a jacket draped over his arm. The scene captures the promotional vibe of the 1960s, accompanied by the voiceover highlighting Total's international experience in blending gasoline. The emphasis is on the brand's commitment to innovation and quality tailored for American consumers.

The still features a man facing slightly away from the camera, with short hair and wearing a collared shirt. The context suggests he is involved in an advertisement for Total gasoline, emphasizing its international expertise and blending techniques. The atmosphere appears straightforward, likely reflecting the promotional nature of the content from the 1960s.

00:00:39.339 — The still features a man facing slightly away from the camera, with short hair and wearing a collared shirt. The context suggests he is involved in an advertisement for Total gasoline, emphasizing its international expertise and blending techniques. The atmosphere appears straightforward, likely reflecting the promotional nature of the content from the 1960s.

The still from the 1960s advertisement for Total gasoline features a man in a work outfit, smiling as he interacts with a coat and hat labeled with the Total logo. The scene conveys a friendly, welcoming vibe, highlighting the international aspect of the gasoline brand. The announcer notes Total's global expertise, emphasizing its innovative approach to blending gasoline for optimal performance. The overall tone is promotional, aiming to establish Total as a reliable choice for consumers.

00:00:40.841 — The still from the 1960s advertisement for Total gasoline features a man in a work outfit, smiling as he interacts with a coat and hat labeled with the Total logo. The scene conveys a friendly, welcoming vibe, highlighting the international aspect of the gasoline brand. The announcer notes Total's global expertise, emphasizing its innovative approach to blending gasoline for optimal performance. The overall tone is promotional, aiming to establish Total as a reliable choice for consumers.

The 16mm still from the advertisement features a man demonstrating the action of zipping up a jacket. The scene is likely in a simple, uncluttered setting, focusing on the man's hands as he pulls the zipper up. This visual pairs with the voiceover announcing 'Total,' an international gasoline brand. The ad emphasizes the product's global experience and innovation in gasoline blending.

00:00:48.348 — The 16mm still from the advertisement features a man demonstrating the action of zipping up a jacket. The scene is likely in a simple, uncluttered setting, focusing on the man's hands as he pulls the zipper up. This visual pairs with the voiceover announcing 'Total,' an international gasoline brand. The ad emphasizes the product's global experience and innovation in gasoline blending.

Film Transcript / Subtitles

Announcing a new gasoline for America, TOTAL, the International Gasoline. What Total learned about gasoline in 54 countries, it now brings to your corner of the world. In England, Total found a way to blend its gasoline to fight moisture and fog. In Switzerland, cold and a rarefied atmosphere of high altitude. How to power Grand Prix racers in Italy, to resist sandstorms and dry heat in the Middle East, and humidity in the Congo. In every country, a problem. In 54 countries, the Total solution. 54 countries of the world were the proving grounds for the gasoline we formulated for America. Now, Total is here. Total, the International Gasoline. Moulet, booze. Fill her up.