UPA commercial - Find it fast in the Yellow Pages - 1957 animation

Shotlist & Visual Analysis

The still features a stylized, animated graphic that highlights a phone and a partially open book labeled 'Find It Fast In The Yellow Pages.' The minimalist design emphasizes the message of quickly accessing information through the Yellow Pages, characteristic of 1950s advertising. The overall aesthetic reflects the era's animated commercials, promoting the efficiency of the directory service.

00:00:00.000 — The still features a stylized, animated graphic that highlights a phone and a partially open book labeled 'Find It Fast In The Yellow Pages.' The minimalist design emphasizes the message of quickly accessing information through the Yellow Pages, characteristic of 1950s advertising. The overall aesthetic reflects the era's animated commercials, promoting the efficiency of the directory service.

The still from the 1957 UPA commercial features Wolley Segap, the Bell System Yellow Pages Man, in a playful animated style. It showcases the distinctive, minimalist character design typical of UPA animations, with a whimsical background that includes stylized clouds and simple lines. The overall tone is light-hearted and engaging, emphasizing the ease of finding information in the Yellow Pages.

00:00:11.627 — The still from the 1957 UPA commercial features Wolley Segap, the Bell System Yellow Pages Man, in a playful animated style. It showcases the distinctive, minimalist character design typical of UPA animations, with a whimsical background that includes stylized clouds and simple lines. The overall tone is light-hearted and engaging, emphasizing the ease of finding information in the Yellow Pages.

Film Transcript / Subtitles

Hello there. I'm Wally Seagap. Yellow Pages, that is. I make it easy for you to shop for pets, fences, landscaping. Yellow Pages, Yellow Pages, find it fast in the Yellow Pages.